Know the various e-commerce options available now and their pros and cons. Evaluate the various platforms from traditional online stores to marketplace and understand the growth of Social commerce and Omnichannel.
What are the China inbound and outbound business opportunities and how Singapore SMEs can address these opportunities. From understanding the business potential of this segment and how to conduct business including cross border business into the Chinese local markets.
Understand how SMEs can embark on social commerce in the most cost effective manner before embarking on high cost investments and how to scale the investments with business returns.
How to use WeChat capabilities to conduct marketing campaigns. From the understanding of WeChat Marketing capabilities to the implementation process from account setup to the conduct of business on this powerful platform.
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