Social Media Survey
Thank you very much for agreeing to participate in this survey. The survey is being conducted by Standard Group PLC and the main objective is to find out if our social media platforms meet your needs and expectations. It will only take 3 minutes of your time.
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20 – 30 years
31- 40 years
41 – 50 years
Above 50 years
Q1. Which Standard Group account do you follow? Tick below?
Facebook - @standarddigital
Twitter - @StandardKenya
Facebook - ktnnewske
Twitter - @KTNNewsKenya
Facebook - Game Yetu
Twitter - @gameyetu
Q2. What kind of news would you like to receive via social media? * Tick your top three
Q3. Do you prefer your news packaged in videos, text, graphs or photos?
Q4. How do you usually get breaking news? (Tick one)
I have a notification that pops up on my phone as soon as news breaks
I regularly check my social media accounts
I follow certain journalists to know the latest news
I follow specific politicians, influencers and newsmakers
I have a notification from the news website that alerts me
When a link is shared in a WhatsApp I am in
Q6. What do you like most about this platform?
I get all the news i need
Its interesting and interactive
Its where i find all the news i need
I like the pictures, video, memes and Giff they share
Q5. When there is big news which social media platform do you first check to get the full story?
Q6. After seeing breaking news or a story on social media, do you check elsewhere to know if it is factual/accurate?
Q7. Where else do you check for additional information regarding a breaking story?
Q8. If there is a big story during the day, which social media platform do you check for live updates?
Q9. What is the number one reason why you will unfollow a news social media account?
Posting fake news
Slow in updating breaking news
Few videos, images and memes
Posting content that does not interest me
Showing same content as what is on TV
Too many posts in a day
Q10. Which language do you communicate with on social media?
Mix of English and Swahili
Q11. What do you like most about
Q12. What do you dislike most about
Q13. How can we improve the content we post on our social media accounts?
THANK YOU VERY MUCH FOR YOUR TIME
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