Affiliates Perception towards Online Gambling Brands and an analysis of their decision process when selecting affiliate programs.
1. When choosing an affiliate program to work with, do you select programs that are connected with the gaming markets you are most knowledgeable about? *
2. Which of the following gaming markets do you feel most comfortable with to promote on your website/s? *
(You may tick more than one answer)
Required
3. How important are the following attributes while evaluating affiliate programs? *
(1 = Not important at all) (7 = Extremely Important)
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2
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5
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7
Commission Rates Offered
Brand Popularity
Payment Methods Offered
Brand Reputation
Marketing Tools Available
Gaming Software Used
Flexibility
Reputation of 3rd party providers used
Tracking and Monitoring Programs used
Licensing Jurisdiction
Clear and Complete T's and C's
Negative Carry Forwards
Tracking Time
Celebrity Endorsers
Word of Mouth (Players Feedback)
Software used is tested by prominent audit firms (Ex. PWC) clearly stated on the site
Any Award achievements clearly listed on site
Deliver good value to the players
4. “Better known Brands are more reliable” *
5. Which of the following Commission Methods do you prefer ? *
(You may tick more than one answer)
Required
6. Do you agree that having active player accounts with Online Gambling Sites will help you get better results as an affiliate? *
7. Bearing in mind that there are no financial costs when joining an affiliate program, which of the following criteria do you consider most challenging in order to be successful? *
(You may tick only one answer)
8. Which of the following medium do you find most effective/reliable to search and obtain information regarding affiliates feedback and past experiences of affiliate programs ? *
(You may tick only one answer)
9. Do you agree with the following statement ? *
“The online gambling affiliate industry is exciting, fun and lucrative. Over the years I’ve seen affiliates and their affiliate managers become the best of friends, with business partnerships lasting a lifetime. Unfortunately there are some “bad actors” out there when it comes to affiliate programs and managers, but the good news is you as an affiliate can easily make educated choices and minimize the risk of getting burned.”
10. When working with Online Gambling Brands and their affiliate programs do you ever feel the threat of deception or any mistakes from their end? *
If your answer is NO please skip to question 12.
11. How effective are the following factors to minimize the possibility of Deception by the Online Gambling Company?
(1 = Not Effective at all) (7 = Extremely Effective)
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Availability of support provided to the affiliates
Gaming Software used
Licensing Jurisdiction
Owner/Manager - Contact Information readily available
Clear and complete T's and C's
Reputation of third party providers used
Availability of good Reporting tools for accurate Tracking and Monitoring performance
12. Before Signing up to an Affiliate program, to what extent do you read the Terms and Conditions related to the program? *
(You may tick only one answer)
13. When ever feel slighted or have any complaints regarding a particular affiliate program, what do you expect from your Affiliate Manager; *
(Rank the following scenarios with 5 being the most important and 1 the least important)
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5
Reply Quickly
Stay Friendly
Be Polite
Show interest and reassure that the matter is being looked into
Provide relevant transparent information
14. Do you have active player accounts with Online Gambling Brands to test the performance of affiliate programs? *
15. Do you consider switching from one affiliate program to another as an easy task? *
16. How do you rate the community bond between affiliates ? *
17. For how long have you been working as an Affiliate within the Online Gambling Sector ? *
18. Do you promote affiliate programs of other industries? *
(Ex. Banking, Travel Agencies, Retail etc...)
19. Is this your main source of Income/considered as your full time job? *
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