Social Media Management
Our SMM questionnaire will help us see which services are right for you, where you may be falling short or what you are currently excelling at and allow us to create a service package that is just right for you.
Company
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Contact Name
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Email
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Phone
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Where did you hear about us?
SETTING GOALS
Let's think BIG when setting goals. Plan a mission. Then we can set specific goals to support the mission and bigger picture.
What is your brand's overall purpose?
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What do you want to achieve with social media?
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KNOW YOUR AUDIENCE
Once you have a pretty good handle on who your target audience is, we can better determine which social media platforms are best for your company.
Who is your target audience?
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Which social channel do they use?
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What topics and sources of information are most important to them?
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What problems can you help them solve?
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What jobs can you help them complete?
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Defining Your Brand
Narrow down the values of your business into a few key words. These can be words such as knowledgeable, professional, witty, friendly. Equally they can be phrases.
What is your brand voice? examples; passion, authentic, quirky
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What is the tone of your social media updates?
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What emotions do you hope to convey through your brand's visuals and messages?
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Planning Content
Choose your 'Hot Buttons.' Choose three to five main topics. These categories or words are also keywords or phrases you'd use in place of your search optimization. We will create content around these topics.
What are the main topics, categories or messages that support your brand?
Your answer
What type of content best supports your content marketing mission?
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Content Creation
Consider the resources available. Consider the time, energy, and manpower needed to execute a solid social media campaign. When creating content, its an excellent idea to repackage and repost articles multiple times.
What online resources do we have? List links to your company's blog? List links to relevant website to repost or repackage.
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What is the workflow from content creation to publication? Will you provide guidelines or do you want a hands-off role in your social media campaign?
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Analyzing and Measuring
Shift your focus from traditional ROI metrics. Lets instead consider other equally important 'Returns' we'll gain from a solid social media campaign such as engagement, clicks, conversions. Don't forget that important early buying process.
How will you measure ROI and define success with your social media strategy?
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What is working with your social media marketing efforts currently?
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What is the customer journey from search to purchase?
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Where does social media fit within your funnel?
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