United in Action is CGA's initiative to foster cooperation between individuals, organizations and companies to unite the industry in a journey of positive change beginning with entry into the games industry. United in Action is for developers ready to do what it takes to elevate their business to the next level and become commercially viable professional game development studios. At Casual Connect USA, this will be reflected in a full day of workshops:

1. Company Management
January 16, 10:00 AM - 12:00 PM

This workshop will dig deep into the complexities of managing a company like a true business. It will cover the following key areas: legal/entity formation, vision and mission, production/staffing, management/culture, admin/budgeting/biz dev, planning, tactics, and investment preparedness. We will also explore sources of funding, and when/why you would approach each. Finally, pitching tips will also be covered.

2. Bullseye! The Moving Targets of Marketing, Community, PR & User Acquisition for Mobile & Indie Games
January 16, 1:00 PM - 3:00 PM

Getting your game covered & discovered is tough, especially in a market landscape dominated by franchises, the Top 10 mobile titles or big budget AAA games. This workshop will cover strategies for marketing, PR, Community and User Acquisition. We’ll provide tips for messaging/positioning, community building, and PR/influencer outreach done right (and wrong!) We’ll discuss high-impact, low-cost ways to get traction in stores via paid and organic growth, SEO, ASO & App Readiness, and Performance Marketing.

3. Free-to-Play Monetization
January 16, 3:30 PM - 5:30 PM

This workshop will cover core issues in free-to-play monetization, including: building monetization into the core of your game; what players spend on; IAP vs. Ads; pay to accelerate vs. pay to win; best practices for optimizing monetization.

To take part please, make sure you reserve your spot by completing the form below. Casual Connect USA 2018 registration required.