Brand Communications / Influencer Marketing
As Tovala's Brand Communications & Influencer Marketing manager, you will work with the marketing and creative teams to engage our existing customers, work with press, and oversee/execute our influencer marketing strategy.

About You

- You have experience building, engaging and growing a community of followers/customers/users
- You are creative and strive to find new ways to grow an audience and loyal followers.
- You're interested in startups and excited to work in a fast-paced environment.
- You’re able to balance a range of tasks at once.
- You are strategic and can plan an entire campaign from concept to execution.
- You have strong organizational skills and flexibility. The ability to adapt to change quickly and to tackle unfamiliar tasks and requests with positive attitude and resourcefulness.
- You want to work in an environment that takes a people-first approach; values humility, integrity and ambition; and is focused on creating a culture that keeps people happy and challenged.
- Food has played (or continues to play) an important role in your life.

About the Role

- Identify top existing customers, engage with them, and mobilize them to drive referrals, share recipes, and their Tovala experiences
- Find and engage influential people who will help grow the Tovala Brand. An influencer at Tovala can have 500 followers or 500,000, as long as those followers are highly engaged, fit within our prospective customer profile, and are part of the self-referencing market we are targeting
- Regularly create stories to pitch to members of the press, develop relationships with members of the press, make sure Tovala is mentioned in relevant industry articles, gift lists, etc.
- Manage day-to-day operations of current organic social channels (Facebook, Instagram, Twitter, LinkedIn) including responding to comments and questions in near real-time in the Tovala brand voice.

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