Marketing strategy quick scan
Are your marketing efforts aligned with other departments (sales, HR) strategic goals ? *
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Have you clearly identified your target audience in the form of buyer persona? *
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Are your marketing initiatives tailored for your different personas? *
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Do your marketing initiatives truly reflect your brand’s DNA and core values ? *
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Do you create valuable content for your prospects and for your customers ? *
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Do you have a separate content strategy for your prospects and for your customers? *
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Are you able to measure the success of each of your marketing initiatives? *
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Do you have clear KPIs for each of your marketing initiatives ? *
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Do you often generate new ideas, explore new channels, test new ways to touch your customers ? *
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Do you constantly improve your marketing initiatives based on your learning and testing ? *
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Do you have a clear view on the Return on Investment of your marketing activities ? *
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Last name & first name *
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What's the name of your company ? *
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What is your e-mail address? *
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