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Market Survey and Business Preparation Survey
This should be filled by only IMO HUB trainees.
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What problem are you solving?
Your answer
Come up with the list of your products or services.
Your answer
Identify who and who needs your products or services; individuals, business, organizations.
Your answer
For each product, generally in Nigeria what is the demand and supply gap on each product.
Your answer
Looking at the industry you are Operating in or you want to operate in, describe the reasons that would make businesses succeed in the industry.
Your answer
Looking at your target market, what is the market size and market share for your business.
Your answer
How will you reach your customers to attract them to patronize your business?
Your answer
After identifying your target market, state how your products will satisfy their needs.
Your answer
How do you want your customers to perceive you?
Your answer
State your sales/distribution strategies. Will you be making direct sales, sales through distributors etc?
Your answer
Identify your competitors and make a comparison between your business and theirs.
Your answer
What are the unique selling proposition for your products?
Your answer
State your competitive advantages
Your answer
List the consumables you need in your business.
Your answer
List the raw materials you need in your business.
Your answer
List the equipment you need in your business.
Your answer
List the record books you will be keeping and the purpose for keeping each of them.
Your answer
Create a table for your opening stock with the details of unit required, price
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