San Diego Festival of Beer 2018 Vendor Reservation Form
Thanks for your interest!! The vendor window is open now!!! If you're interested in being a SDFoB vendor, please read and complete form.

Our 24th Annual San Diego Festival of Beer is the Original SD Festival of Beer. Our Endless Summer theme will take you back to your old summer days. It'll be located at the Broadway Pier, 1000 N. Harbor Drive, San Diego, CA. The beautiful indoor / outdoor venue on the beautiful bay front.

Save the Date - Saturday, September 22nd, 2018, in beautiful Downtown San Diego taking over the entire Broadway Pier (Broadway Ave & 1000 N. Harbor Drive, Downtown SD) from 12:00 PM (noon) to 5:00 PM.

This Festival is San Diego’s oldest running and largest craft beer tasting event. Plus, it is a 100% charity event as well as 100% volunteer run. The SDFoB is organized by the San Diego Professionals Against Cancer (SDPAC) which is a non-profit organization (100% volunteer based), so all proceeds are donated back to charity! Your product donation may be tax deductible so consult with your tax advisor. Learn more about us at

The goal of this festival is to raise funds for the fight against cancer in a fun atmosphere. SDPAC has donated almost $700,000 to-date to the cause. We anticipate around 1,800+ guests. Hope you can join us for this year’s festival!


BOOTH FEE ~~ $400 for non-food vendors and $550 for food vendors (or monies agreed upon with SDPAC vendor coordinator or if donating to the event.) Payable by check or Paypal, at least a month prior to event. Credit card payments are accepted through our website at and click on small "Donate" button to pay through a secured PayPal link. To secure your booth, pay asap.

Secondary direct PayPal link:

Make checks payable to: “San Diego Professionals Against Cancer” or "SDPAC". Enclose check or money order with application and mail to:

Attn: Vendor Coordinator
P.O. Box 712044
Santee, CA 92072-2012

SPACE, BOOTHS, SIGNS ~~ We provide a standard 6’ x 30” banquet table with two chairs in an area approximately 10' x 10'. We do not supply a booth, or guarantee a back wall. If you are planning to bring your own kiosk or booth, then please let us know the dimensions so we can make sure that we have enough space for you and our traffic flow. We have nothing for you to hang any banners on other than the table itself. You can bring some kind of free-standing backdrop if you wish. Trees and buildings are off-limits.

ELECTRICITY ~~ Please let us know your electricity needs as soon as possible. Another solution may be to bring your own generator. Please contact us to make arrangements either way so we can include in our permitting process.

BOOTH SET-UP, VEHICLES, PARKING, TAKE-DOWN ~~ Ideally, please arrive for set-up around 9 AM and be completely finished with your set-up by 10:40 AM. The Fire Marshall inspection starts at 11 AM -11:45 AM to get clearance before the event can open the doors to the public at Noon. It also allows any last minute event adjustments after your set-up is complete. You may bring your vehicle in to the event after 8:00 AM, but it must be out of the event area by 10:45 AM. There is no designated vendor parking, but parking is readily available on nearby streets and parking structures for a minimal fee.

We typically begin cleaning up after the event closes at 5:00 PM. You may bring your vehicle back into the event area when all participates have exited for your take-down for 5 PM - 7 PM. Please take with you all items that you brought

PERSONNEL, BOOTH STAFF ~~ We only permit the vendor and up to two of your own helpers to staff your booth. We must have the names of the people who will be staffing your booth. They must be at least 21 years old. You will be provided 3 vendor wristbands which allow you in/out privileges.

Note: If your boss allows you to drink while working (Lucky you), beer tasting tickets MUST be purchased. You may purchase online before the event at: or or purchase at event at the front entrance.

MERCHANDISE AND PERMIT ~~ You must have a valid City of San Diego business permit for sale of your items. Vendors may not sell alcoholic beverages or items which may present a danger (e.g., knives, glasses, fireworks, etc.) We are located on the Pier, so glass is prohibited. Keep in mind that the event can be crowed, noisy, dimly lit, and that people will be walking around usually with one hand containing a beer glass.

FACILITIES, LIGHTING, NEEDS ~~ Restroom facilities (and additional Port-a-potties) are available at the event. Food and non-alcoholic beverages, in addition to beer are available for purchase. Live music and a crowd of 1,000+ make the event a bit noisy and crowded at times. Please prepare for the sunny San Diego on the bay. We suggest sunscreen and possibly weights to hold down any supplies or tents. We suggest to bringing games or activities for participates. If you have electrical needs, please notify us so we can place you in certain areas.

THINGS NOT TO BRING ~~ The Department of Alcoholic Beverage Control (ABC) is very strict about us serving our beer in our official tasting glasses. Please do NOT bring any cups, bottles, or similar containers that could be used to hold or to drink beer. As the event can get crowded and a bit rowdy, you may also want to avoid bringing easily breakable objects.

GAMES - We encourage our vendors to bring interactive games (Example: Giant Connect 4, Giant Jenga, Spin the Wheel, Sand bag toss, Bean tag ladder toss, Giant Ring Toss with Pool Noodles, Frozen Tshirt game,... ) Easy and fun ways to entice attendance to your booth and keep them there. If you need more ideas, just ask us.

To secure your booth, fill out the form below and the vendor coordinator will contact you with questions/approval.

We avoid duplicating vendor type to be fair. We approve vendors on a First Come, First Serve basis.

Sooner you remit payment, the sooner your vendor slot is confirm!

2018 Vendor Reservation Form
Company Name *
Your company name will appear in our program after confirmed.
Your answer
Person to Contact *
Your answer
Mailing Address *
Your answer
Email address *
Your answer
Website (showing menu, general info...) *
Your answer
Telephone *
Your answer
Cell phone number for day of the event *
SDPAC use this information for internal purposed only.
Your answer
Electricity Requirements? *
Please specify how many outlet and will be powered, so we can arrange for needs. Please note if you will bring your own power/fuel.
Your answer
The Temporary Food Facility Permit # is issued by the County of SD. For more info:
Your answer
What product are you featuring or selling? *
Example: Brats, BBQ food, Mexican food, specialty bottle openers, massages,...) We only book one of each food type at our event to maximize vendor's sales. Please note all food types you serve.
Your answer
Will you be participating in this year's event? *
Clips from the San Diego Festival of Beer
More testimony from the longest running San Diego Beer Festival! Hosted by San Diego Professionals Against Cancer - 100% charity organization.
Never submit passwords through Google Forms.
This content is neither created nor endorsed by Google.