San Diego Festival of Beer 2017 Vendor Reservation Form
Thanks for your interest!! The vendor window is open now!!! If you're interested in being a SDFoB vendor, please read and complete form.

Our 23rd Annual San Diego Festival of Beer will be The Better Beer Fest Ever. Our Endless Summer theme will take you back to your old summer days. It'll be located at the Broadway Pier, 1000 N. Harbor Drive, San Diego, CA. The beautiful indoor / outdoor venue lights up at night.

Save the Date - Friday, September 22nd, 2017, in beautiful Downtown San Diego taking over the entire Broadway Pier (Broadway Ave & 1000 N. Harbor Drive, Downtown SD) from 6:00 PM to 10:00 PM.

The Festival is San Diego’s oldest and largest craft beer tasting event and is also a 100% charity event as well as 100% volunteer run. The SDFoB is organized by the San Diego Professionals Against Cancer (SDPAC) which is a non-profit organization (100% volunteer based), so all proceeds are donated back to charity! Your product donation may be tax deductible so consult with your tax adviser. Learn more about us at

The goal of this festival is to raise funds for the fight against cancer in a fun atmosphere. We anticipate around 2,000+ guests. Hope you can join us for this year’s festival!


BOOTH FEE ~~ $400 for non-food vendors and $550 for food vendors (or monies agreed upon with SDPAC vendor coordinator or if donating to the event.) Payable by check or Paypal, at least a month prior to event. Credit card payments are accepted through our website at and click on "Donate Now" to pay through a secured PayPal link. To secure your booth, pay asap. Make checks payable to: “San Diego Professionals Against Cancer”. Enclose check or money order with application and mail to:
Attn: Vendor Coordinator
10041 Ranchitos Place
Lakeside, CA 92040

SPACE, BOOTHS, SIGNS ~~ We provide a standard 6’ x 30” banquet table with two chairs in an area approximately 10' x 10'. We do not supply a booth, or guarantee a back wall. If you are planning to bring your own kiosk or booth, then please let us know the dimensions so we can make sure that we have enough space for you and our traffic flow, and that none of our critical signage is blocked. We have nothing for you to hang any banners on other than the table itself. You can bring some kind of free-standing backdrop if you wish. Trees and buildings are off-limits.

ELECTRICITY ~~ Please let us know your electricity needs as soon as possible. Another solution may be to bring your own generator. Please contact us to make arrangements either way so we can include in our permitting process.

BOOTH SET-UP, VEHICLES, PARKING, TAKE-DOWN ~~ Ideally, please arrive for set-up around 1:00 pm and be completely finished with your set-up by 4 pm. This gives us a chance to prep the area for you before you arrive and have the Fire Marshall inspection before the event starts. It also allows any last minute event adjustments after your set-up is complete. You may bring your vehicle in to the event after 1:30 pm, but it must be out of the event area by 4 pm. There is no designated vendor parking, but parking is readily available on nearby streets and parking structures for a minimal fee. We typically begin cleaning up after the event about 10:00 pm. You may bring your vehicle back into the event area when all participates have exited for your take-down. Please take with you all items that you brought

PERSONNEL, BOOTH STAFF ~~ We only permit the vendor and up to two of your own helpers to staff your booth. We must have the names of the people who will be staffing your booth. They must be at least 21 years old. You will be provided 3 vendor wristbands which allow you in/out privileges.

Note: If your boss allows you to drink while working (Lucky you), beer tasting tickets MUST be purchased. You may purchase online before the event at: or purchase at event at the front entrance.

MERCHANDISE AND PERMIT ~~ You must have a valid City of San Diego business permit for sale of your items. Vendors may not sell alcoholic beverages or items which may present a danger (e.g., knives, glasses, fireworks, etc.) We are located on the Pier, so glass is prohibited. Keep in mind that the event can be crowed, noisy, dimly lit, and that people will be walking around usually with one hand containing a beer glass.

FACILITIES, LIGHTING ~~ Restroom facilities (Port-a-potties) are available at the event. Food and non-alcoholic beverages, in addition to beer are available for purchase. Live music and a crowd of 2,000+ make the event a bit noisy and crowded at times. After sunset, the only light at the event is from the city’s standard overhead street lights. Parts of the event are not very well lit. You are welcome to bring your own lights, (see Electrical notes above).

THINGS NOT TO BRING ~~ The Department of Alcoholic Beverage Control (ABC) is very strict about us serving our beer in our official tasting glasses. Please do NOT bring any cups, bottles, or similar containers that could be used to hold or to drink beer. As the event can get crowded and a bit rowdy, you may also want to avoid bringing easily breakable objects.

To secure your booth, fill out the form below and the vendor coordinator will contact you with questions/approval.
We avoid duplicating vendor type to be fair. We approve vendors on a first come, first serve basis.

Sooner you remit payment, the sooner your vendor slot is confirm!

2017 Vendor Reservation Form
Company Name *
Your company name will appear in our program after confirmed.
Your answer
Person to Contact *
Your answer
Mailing Address *
Your answer
Email address *
Your answer
Website (showing menu, general info...) *
Your answer
Telephone *
Your answer
Cell phone number for day of the event *
SDPAC use this information for internal purposed only.
Your answer
Electricity Requirements? *
Please specify how many outlet and will be powered, so we can arrange for needs. Please note if you will bring your own power/fuel.
Your answer
The Temporary Food Facility Permit # is issued by the County of SD. For more info:
Your answer
What product are you featuring or selling? *
Example: Brats, BBQ food, Mexican food, specialty bottle openers, massages,...) We only book one of each food type at our event to maximize vendor's sales. Please note all food types you serve.
Your answer
Will you be participating in this year's event? *
Never submit passwords through Google Forms.
This content is neither created nor endorsed by Google. Report Abuse - Terms of Service - Additional Terms