San Diego Festival of Beer 2024 Vendor Reservation Form
Thanks for your interest!!  The 2024 vendor window is open now!!!  If you're interested in being a SDFoB vendor, please read and complete the form.

Save the Date - Friday, Sept 20th, 2024, in beautiful Downtown San Diego taking over the entire Broadway Pier (Broadway Ave & 1000 N. Harbor Drive, Downtown SD) from 6:00 PM to 10:00 PM.

Our 26th Annual San Diego Festival of Beer is rocking our "Back to the Beer" theme which will take you back to the 1980s.  Feel free to play off the 'Back to the Future' and wear your 1980s outfits with blue eye shade. 

The event will be located at the Broadway Pier, the fantastic indoor/outdoor venue on the beautiful San Diego Bayfront at night with wonderful sunset views.  Bring a sweater.  

This Festival is San Diego’s Original, Oldest running and largest Craft Beer-Tasting event. Plus, it is a 100% charity event as well as 100% volunteer run. The SDFoB is organized by the San Diego Professionals Against Cancer (SDPAC) which is a non-profit organization (100% volunteer based), so all proceeds are donated back to charity!  Your product donation may be tax deductible so consult with your tax advisor.   Learn more about us at  

The goal of this festival is to raise funds for the fight against cancer in a fun atmosphere. SDPAC has donated over $720,000 to date to the cause.  We anticipate around 1,800+ guests.  Hope you can join us for this year’s festival!


BOOTH FEE ~~ $500 for non-food vendors and $550 for food vendors (or monies agreed upon with SDPAC vendor coordinator or if donating to the event.) Payable by check or Paypal, at least a month prior to the event.  Credit card payments are accepted through our website at:  or and click on the small "Donate" button to pay through a secured PayPal link.  To secure your booth, pay asap.  

Secondary direct PayPal link:

Make checks payable to: “San Diego Professionals Against Cancer” or "SDPAC".  Enclose the check or money order with the application and mail it to:

                 Attn: Vendor Coordinator
                 P.O. Box 712044
                 Santee, CA 92072-2012

SPACE, BOOTHS, SIGNS ~~ We provide a standard 6’ x 30” banquet table with two chairs in an area of approximately 10' x 10'.  We do not supply a booth, or guarantee a back wall.  If you are planning to bring your own kiosk or booth, then please let us know the dimensions so we can make sure that we have enough space for you and our traffic flow.  We have nothing for you to hang any banners on other than the table itself.  You can bring some kind of free-standing backdrop if you wish.  Trees and buildings are off-limits.

ELECTRICITY ~~ Please let us know your electricity needs as soon as possible.  Another solution may be to bring your own generator.  Please contact us to make arrangements either way, so we can include them in our permitting process.  Other super easy is to use battery-operated LED lights without any permitting needed. 

BOOTH SET-UP, VEHICLES, PARKING, TAKE-DOWN ~~ Ideally, please arrive for set-up around 2:00 PM and be completely finished with your set-up by 4:40 PM.  The Fire Marshall inspection is 5:00 PM -5:45 PM to get clearance before the event can open the doors to the public at 6:00 PM.  It also allows any last-minute event adjustments after your set-up is complete.  You may bring your vehicle into the event after 1:00 PM, but it MUST be out of the event area by 4:45 PM.  There is no designated vendor parking, but parking is readily available on nearby streets and parking structures for a minimal fee.  

We typically begin cleaning up after the event closes at 10:00 PM.  You may bring your vehicle back into the event area when all participants have exited for your take-down from 10:00 PM - 11.30 PM.  Please take with you all items that you brought.

PERSONNEL, BOOTH STAFF ~~ We only permit the vendor and up to two of your own helpers to staff your booth.  We must have the names of the people who will be staffing your booth.  They must be at least 21 years old.  You will be provided 3 vendor wristbands which allow you in/out privileges. 

Note:  If your boss allows you to drink while working (lucky you), beer-tasting tickets MUST be purchased.  You may purchase online before the event at: or purchase at the event at the front entrance.

MERCHANDISE AND PERMIT ~~ You are responsible to have your appropriate state seller's permits and / or TFF # (applied to food vendors.)  Vendors may not sell alcoholic beverages or items which may present a danger (e.g., knives, glasses, fireworks, etc.)  We are located on the Pier, so glass is prohibited.  Keep in mind that the event can be crowded, noisy, dimly lit, and that people will be walking around usually with one hand containing a beer cup.

FACILITIES, LIGHTING, NEEDS ~~ Restroom facilities (and additional Port-a-potties) are available at the event. Food and non-alcoholic beverages are available for purchase.  Live music and a crowd of 1,000+ make the event a bit noisy and crowded at times.  We suggest weights to hold down any supplies or tents. We suggest bringing games or activities for participates. If you have electrical needs, please notify us so we can place you in certain areas.  We suggest bringing battery operated lights (flashy) to attract participates and avoid limiting your booth placement.    

THINGS NOT TO BRING ~~ The Department of Alcoholic Beverage Control (ABC) is very strict about us serving our beer in our official tasting glasses.  Please do NOT bring any cups, bottles, or similar containers that could be used to hold or to drink beer.  As the event can get crowded and a bit rowdy, you may also want to avoid bringing easily breakable objects.

GAMES - We encourage our vendors to decorate with an 80s theme. Interactive games are always a hit, too! (Example: Giant Connect 4, Giant Jenga, Spin the Wheel, Branded Bean bag toss, Ladder Toss, Giant Ring Toss with Pool Noodles, Plinko Game, Roll Doubles with Giant Dice game... )  Easy and fun ways to entice attendance to your booth and keep them there.  If you need more ideas, just ask us.

To secure your booth, fill out the form below and the vendor coordinator ( will contact you with questions/approval.

We avoid duplicating vendor type to be fair. We approve vendors on a First Come, First Serve basis.  

The sooner you remit payment, the sooner your vendor slot is confirm!
Sign in to Google to save your progress. Learn more
Email *
Company Name *
Your company name will appear in our program after confirmed.
Person to Contact *
Mailing Address *
Email address *
Website (showing menu, general info...) *
Business Telephone *
Cell phone number for day of the event *
SDPAC use this information for internal purposes only.
Electricity Requirements? *
Please specify how many outlets needed and what will be powered (if any).  Please note if you will bring your own power/fuel.
TFF # and expiration date
The Temporary Food Facility Permit # is issued by the County of SD.   For more info: 
What product are you featuring or selling? *
Example: Brats, BBQ food, Mexican food, specialty bottle openers, massages,...)  We only book one of each food type at our event to maximize vendor's sales.  Please note all food types you serve.
Are you bringing a pop-up tent? Food truck to be parked on site?  *
Clips from the San Diego Festival of Beer
More testimony from the longest running San Diego Beer Festival!  Hosted by San Diego Professionals Against Cancer - 100% charity organization.
Taking up the Entire Broadway Pier (Inside and Out)
Beautiful Downtown, San Diego
Guests enjoying their tasty tasters! 
Clear form
Never submit passwords through Google Forms.
This content is neither created nor endorsed by Google. Report Abuse - Terms of Service - Privacy Policy