DIGITAL MARKETING TRAINING PROGRAM
This training program is package by Gtmultimedia – a leading digital marketing agency in Lagos and in conjunction with tipsondigitalmarketing .com- an online blog platform on digital marketing. The training is designed to give a practical solutions and strategies to any subject on digital marketing.
This program is intended for anyone interested in improving website performance, online marketing campaigns, search engine marketing and web analytics skills.
This program will also interest those advancing a career in marketing by clearly defining the tactics and technologies integral to planning and implementing a successful Internet marketing strategy from an organizational perspective.
WHO SHOULD ATTEND?
• Marketing/Sales Executives
• Online Entrepreneurs
• Business Strategy Developers
• Job Seekers in digital marketing
• NYSC Corp members
• Graduate students in Marketing & Strategy
SKILLS NEEDED
• Basic knowledge of internet: Participants are expected to have practical experience in using internet
THE TRAINING TOPICS WILL INCLUDE THE FOLLOWING:
Introduction to Digital Marketing
Search Engine Optimization (SEO)
• Key SEO Concepts
• Keyword Research & Selection
• Search Results & Positioning
• Content Updates & Layout
• Benefits of Search Position
• Meta Tags
• Stakeholders in Search
• SEO Site Map
• Mechanics of Search
• SEO Webmaster Tools
• On-Page Optimisation
• Off-Page Optimisation
The SEO Process
• Inbound Links & Link Building
• Customer Insights
• Ranking
• Analysis & Review
Search Engine Marketing (PPC)
• Key PPC Concepts
• Strengths of Pay Per Click
• Keyword Research
• Display Networks
• Google PPC
• Research Tools
• Keyword Selection
• Conversion Metrics: CPA, CTR
• Ad Copy
• Bidding
• Landing Pages
• Analytics
• Targeting
Email Marketing
• Key Email Marketing Concepts
• Email Structure
• Email Delivery
• Email Systems
• Scheduling
• Email Design
• Measurement
Social Media Marketing
• Key Social Media Concepts
• Social Media Goals
• LinkedIn
• LinkedIn Company Page
• Facebook Set Up
• Facebook Business Page
• Twitter Set Up
• Twitter Profile
• Twitter Engagement
• LinkedIn Set Up
• LinkedIn Profile
• Facebook Advertising
• Page Insights
• LinkedIn Advertising
• Promoted Tweets
• Promoted Twitter Accounts
• KPI Measures
• Analytics
• Reporting
• Goals & Targeting
• Strategy and Planning
Key Strategy & Planning Concepts
• First Steps
• Setting Objectives
• Situation Analysis
• Target Audience
• Information Gathering
• Planning
• Action Plan
• Setting the Budget
• Measurement
TRAINING DETAILS:
Date: FEB. 11 & 12th, 2017.
Time: Sat 9:00am – 4:00pm, Sun 12:00pm – 5:30pm
Venue: CENTER4TECH, 2nd Floor, Ralex Glass House, 2 Metal Box Road, Off Acme Road, Ogba
Ikeja, Lagos, Nigeria
PLEASE NOTE:
The 2-day training program:
• Only accommodate 30 participants
• Registration is strictly online and reconfirmation from Gtmultimedia (tipsondigitalmarketing.com)
• Participants will be contacted through SMS and text message.
• Participants will be expected to pay a compulsory commitment charge of =N=5,000 for: Course Materials, Certificates.
• Payments can be made to the account details that will be sent in a mail to you on confirmation OR at the training venue.
FOR MORE INFORMATION;
CALL: 08023480776
WHATSAPP: 08023480776
EMAIL: info@gtmultimedia.com.ng
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