Open for business.
Do you know how your customers really feel about your company? Do you know how they experience your brand? Do you know that better experiences generate happier, loyal customers and happy customers define happy, profitable companies? Answer this 2-minute questionnaire and I will show you how.
What is your name? *
Your answer
How do I reach out to you? *
Email, text, phone, Skype, LinkedIn, etc. Include all applicable.
Your answer
Can you tell me about your company? *
Tell me your company's story in your own words and provide as much background information about your company as possible.
Your answer
If your brand was a magazine, which one would it be, and why?
Might sound silly, but can be incredibly revealing.
Your answer
What do you want to achieve by finding your unique voice and why is that outcome important to your company?
For example, if you want to generate more loyal customers, why is that important to your company? Is it that you want them to sign up for your newsletter? Is it to pick up the phone and call you? Is it to purchase more of your products?
Your answer
Who is your target audience?
Give me real details, and as much of it as possible. What is the age of a typical customer? What is their income bracket?
Your answer
What do you want me to produce? *
You may include an outline of the materials, medium and media in which your voice will be realized, along with details of distributions, design cycles and ways in which your voice will be used.
Your answer
What exists already? *
Corporate colors, design preferences and the existence of any design and style guidelines. Be sure to include previous creative work in order to ensure brand consistency and identify possible areas where previous services may not have been successful in achieving your goals.
Your answer
What makes a good experience?
Explain how your company will be assessing the effectiveness of my services.
Your answer
What does your budget and timeline look like? *
Even if it’s only a rough guide, a budget estimate will give me an idea of the kind of solution I can offer and realistically provide within your set timeframe.
Your answer
What designs do you like?
Give examples of creative work that you particularly admire. You’re encouraged to discuss the details of each design.
Your answer
What designs don’t you like?
Provide examples of work you think is inappropriate or unsuccessful. What causes you to feel this way even if it’s purely down to personal tastes?
Your answer
Could you tell me about your company’s project workflow? *
What are the sign-off procedure for the service(s) I will provide? What are your hours of operation? What modes of communication are available to you (email, phone, Skype, IM, etc.)? If my services will be subjected to a group approval process, who will be the final decision-maker?
Your answer
Do you have a request for proposal? *
A request for proposal (RFP) is a solicitation, often made through a bidding process, by an agency or company interested in procurement of a commodity, service or valuable asset, to submit business proposals.
And finally, how did you hear about me? *
Your answer
Comments, questions, and notes:
If you have any comments or questions for me, notes for later, or anything you'd like to add, this is the place to do it.
Your answer
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