Esper/TK Web Design Client Questionnaire
Name of Esper/TK associate conducting this questionnaire *
Your answer
Client Information
Company name *
Your answer
What does your business do? *
(What you do? Who you are? How long have you been around? Be specific)
Your answer
What is the primary goal for the site? *
(Educate audience? Encourage sales?)
Your answer
Do you have a deadline? *
Your answer
Do you have a website currently? *
Please provide a url
Your answer
What don't you like about it? *
What would you like to see carry over? What CMS?
Your answer
Who are your competitors? *
Your answer
What sets your business apart from these competitors? *
Your answer
Who is your target market or audience? *
Your answer
Do you have a vision statement or tagline you want to include? *
Your answer
What is your budget for this project? *
Your answer
Website Look and Feel
What elements do you think you may want on your home page?
Do you have any color preferences? *
Your answer
Do you have a logo? Do you need a logo? *
Your answer
What will your main navigation links be? *
Your answer
Are there any elements you feel need to be on every page of the site? *
Your answer
What style is the closest to the look you want for your website?
Corporate (solid, historic, conservative, trustworthy)
Modern (minimal, scaninavian, white-based, open, neutral palette or black & white)
Newsy (data-driven, multiple info areas, for very active sites)
Street (limited palette, suble grit, bold headers)
Magazine (clean, image-based, heavy emphasis on typography)
Textured (organic, vintage, muted colors, old-world)
Rock & Roll (sexy, bold, with dark or edgy colors)
Which style(s) from above is best fit? *
Required
Best competitor websites?
Explain what you like about each website
Your answer
Best websites that target your same audience in other markets?
Explain what you like about each website
Your answer
Best websites anywhere?
Explain what you like about each website
Your answer
Do you have any features in mind?
Ecommerce shopping cart, blog, RSS, forms with email, newsletter signup, auto responders, advertising positions, forums etc
Your answer
Is the content ready for your website?
Your answer
Do you have high quality professional images you want to use for your website?
Your answer
Anything else you want to tell us?
Your answer
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This form was created inside of Esper Creations.