Social Media Survey

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Social Media Survey

Your participation in this survey is voluntary, and you may choose to stop at any time without giving a reason. All responses will be kept confidential and used for research purposes only. Once this survey is completed, there will be no follow up on your name or any of your details.

Pop culture, also known as popular culture, refers to the everyday practices, beliefs, and objects that are widely shared and accepted within a society, particularly those that are popular with the majority of people. It includes things like music, movies, TV shows, fashion, social media trends, and even slang.

By taking part in this survey, do you confirm that; *

You understand your participation is voluntary

You can withdraw at any time before submitting your response

You give your consent for your responses to be used in this research

You are over the age of 16

Required

What is your age group?

16-18

18-24

25-34

35-45

45-55

55+

Clear selection

What is your country of residence?

1. On average, how many hours per day would you use your mobile phone?

0-1 hours

1-2 hours

2-4 hours

4-6 hours

6-8 hours

8-10 hours

10+ hours

Clear selection

2. Do you heavily rely on technology as part of your work/ school?

Yes- I require it to learn/work, it is part of my job/ school

Sometimes- I use it for certain parts of my work/ school, but not for everything

Almost never- I might only use it to search something up

Never- I do not use technology at all, it is not allowed

Clear selection

3. Have you ever used influencers as a form of learning new information? (please specify if you can, respond with just 'No' if you do not have an answer)

4. Have you ever bought a product made/ owned by a celebrity? (please specify if you can, respond with just 'No' if you do not have an answer)

5. On average, how many hours per day do you use social media (TikTok, Instagram, Twitter/ X, Facebook, Snapchat) etc?

0 hours- do not have any form of social media

0-1 hours

1-2 hours

2-4 hours

4-6 hours

6-8 hours

8-10 hours

10+ hours

Clear selection

6. Do you use social media as a way of connecting and communicating with others?

Yes- I use it as my sole source of communication between friends/ family/ colleagues

Sometimes- I use it throughout the day, however still use other forms of communication

Not always- I only use it rarely, more often than not I will communicate in person

No- I do not use it/ do not have it

Clear selection

7. Would you say you use online shopping more often than in-person shopping? (please specify if you can, respond with just 'No' if you do not have an answer)

8. On a scale of 1–5 (5 being the most), how influential are social media trends on your spending habits?

Clear selection

9. What types of products do you buy as a result of social media exposure?

(e.g., Fashion, Technology, Food, Travel, Beauty)

Fashion

Technology

Food

Travel

Beauty

Other

10. In your opinion, how does social media contribute to the global spread of brands or products? (If you don't understand or don't know how to answer simply write N/A)

11. On a scale of 1–5 (5 being the most), how much do you think pop culture affects international markets?

Clear selection

12. Do you believe social media has helped small/local businesses reach global audiences?

(Yes/No) — If yes, can you give an example?

13. What is one example of a social media trend or pop culture moment that significantly impacted the economy in your view? (If you don't understand or don't know how to answer simply write N/A)

14. How do you think the relationship between pop culture and the global economy will evolve in the next 5 years? (If you don't understand or don't know how to answer simply write N/A)

15 Are there any negative economic impacts of social media or pop culture you’ve observed? (If you don't understand or don't know how to answer simply write N/A)

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