Consumer Behavior in E-commerce Survey
Hey! I am a final year full-time MBA student at well-known B-School - Faculty of Management Studies – University of Delhi.
I am conducting a research project to better understand how technology is changing the way we shop online. Your feedback is incredibly valuable and thus, may I request to you kindly fill out this short survey online? It should take about five mins. of your time. Rest assured survey is strictly confidential.

Thank you in advance for your feedback!
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1. How often do you typically buy from online shopping platform like Amazon, Myntra, Flipkart etc. ? *
2. What are top three factors that influence your decision when buying product online? (You may choose up to three answers).
 *
Required
 3. Over the last year, have you noticed any changes in your online shopping habits? (Select all that apply)   *
Required
 4. On a scale of 1 to 5, how likely are you to recommend your favourite online shopping platform to a friend or family member? *
Not at all likely
Extremely likely
 6. What is your age group? *
7. What is your gender?  *
8. How would you describe your comfort level with using new technologies?   *
Very comfortable
Very uncomfortable
9. Do you believe that your age impacts the way you shop online? *
10. How helpful do you find the "Recommended for you" product suggestions on online shopping sites? *
Very helpful
Not helpful at all
11. Have you ever used an automated chatbot to resolve a customer service issue? If so, how would you rate the experience? *
12. To what extent do you agree with this statement: "The use of AI and other technologies has made my online shopping experience more enjoyable"? *
Strongly Agree
Strongly Disagree
13. Which of the following AI-powered features do you find most useful? *
Required
14. If an online store were to invest in improving one of the following, which one would you prefer? *
15. How comfortable are you with online stores using your browsing history to show you personalized ads and product recommendations? *
Very comfortable
Very uncomfortable
16. To what extent do you agree with this statement: "I am concerned about the amount of personal data that online shopping sites collect about me." *
Strongly agree
Strongly disagree
17.  Have your concerns about data privacy ever stopped you from shopping through online platforms? *
18. Would you be willing to share additional personal data (like your style preferences) if it meant you would receive a significantly better and more personalised shopping experience? *
19. In which step of your online shopping journey do you find AI-powered features to be the most helpful? *
20. Which AI feature would most influence you to take the final step of completing the purchase? *
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