One of the biggest mistakes I've seen brands make is an obsession with product features over an obsession with customers. When brands don't prioritise customer experience it can lead to frustration and lower ROI from marketing efforts.
This then leads to desperate attempts to regain
ground by throwing money at ad budgets
and, in the worst cases, employee layoffs and business closure.
I've seen this happen many times and that's a pain I wouldn't wish on anyone.
Customers place high value on brands that prioritise a great customer experience and studies show that a focus on people (both those who serve alongside you and those you serve) can improve ROI, customer retention, and employee satisfaction significantly.
Even if you're a solo business owner or expert in your field, it pays to incorporate human-centred principles when developing your personal brand. To support you with this, I've created this quick quiz.
Find out how human-centered your brand is by answering the following questions. The higher you score the more human-centred your brand is but don't be discouraged if some of the questions stump you. The good news is, implementing strategies that improve customer experience is relatively easy and cost effective in many cases.
ps: if you don't have customers (eg. you're an academic) replace the word "customers" with "audience."