Target market is primarily parents and caregivers, mentors and family members of LGBTQ youth.
The core message is about acceptance and affirmation of LGBTQ+ youth. Dr. Lulu's broader work is on youth suicide prevention.
As a pediatrician who works with at risk youth, she is keenly aware that 42% of LGBTQ+ kids seriously contemplated suicide in the last 12 months, and 1/3 of homeless teens are in the LGBTQ+ community. She also knows firsthand, the role that parental acceptance plays in mitigating self-harm and suicide.
Her ultimate goal is to end suicide in all youth, and she is working on that by educating parents and supporting them as they create affirmative and loving spaces for their all their children.