Private Coaching Application
"Positioning & Marketing Strategy"

Please feel free to skip any questions that you’d rather not answer.
What is your name? *
What is your email address? *
What is your main website address?
How old are you?
Where do you live?
Are you married/single/etc? Any kids? Pets?
What are your passions outside of work?
(e.g., guitar, karate, podcasting, dancing, woodworking, knitting, etc)
What are your areas of expertise?
(e.g., Javascript, Rails, WordPress, DevOps, logo design, speech writing, portrait photography, etc)
What do you tell people you do?
(e.g., “I’m a software engineer”, “I’m an interaction designer”, etc)
Have you ever done any writing?
(e.g., blogging, magazine articles, white papers, books, etc)
Have you ever done any public speaking?
(e.g., meetups, podcasts, webinars, workshops, conferences, etc)
Do you have an email list?
(If so, how many contacts? How often do you send? What are the topics?)
Do you have a social media following?
(If so, what platform? How many followers? How often do you post?)
How do you typically price projects?
(e.g., hourly estimate, not to exceed, fixed bid, value based, etc)
Do you offer any products?
(e.g., books, courses, plugins, etc)
Do you offer any productised services?
(e.g., roadmaps, audits, advisory retainers, etc)
What type of work would you most like to be doing?
(e.g., dev, design, consulting, teaching, speaking, etc)
How much time per week can you commit to working on your business?
What books have you read on positioning, marketing, proposals, or pricing?
Are you a soloist or do you run an agency/firm?
If you were picked to give a TED talk, what would it be about?
How would you like to be remembered?
What would you like to achieve from our engagement?
P.S. Do you remember where you first heard of me?
(if so, where?)
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