Asset Design Questionnaire
Be as detailed as you prefer. However, lists are sufficient and no question requires more 3-5 unpolished sentences.

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Generally describe the assets/project, your vision for particular assets and what they will be used for (the more specific your use cases the better). *
Describe the intended audience of these particular assets? *
What services, contact or information is most valuable to the intended audience? *
What is your unique value proposition? What distinguishes you from adjacent organizations (or companies)? (Feel free to name a few.)
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Describe your ideal supporter (or client.)
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Describe an organization you aspire to be like. (Feel free to name a few).
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Describe an adjacent organization you commonly see but don’t want to be like.
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Is there anything else you'd like to add?
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