How important is the provenance of the food and drink you buy?
TIME TAKEN TO COMPLETE: 5 minutes
What is your age?
Would you like to use Provenance:
To find out information about a specific brand or product
To discover new brands or products I might like
To buy products with great provenance
As a way to bookmark products or brands I like
As a platform to ask questions about specific brands or products
To feedback to a brand (i.e I love your product)
None of these
Do you shop online for food and drinks products?
Yes - all of my shopping
Yes - half of my shopping
Yes - a quarter of my shopping
No - I don't shop online
What information would you like to see when purchasing?
Ethical sourcing (i.e no child labour)
Environmental impact (i.e carbon neutral)
Free-from (i.e free-from gluten)
Sustainable farming practices (i.e organic or no pesticides)
Financial information (i.e. how much suppliers received)
Do you look for any of the following when shopping for food or drinks products?
Certification marks (e.g. Fairtrade, Soil Association Organic)
Customer ratings / reviews (e.g. Trustpilot)
The brand's own claims about a product (e.g. vegan)
Industry expert recommendations
None of the above
What food & drinks products do you research before you buy?
Tea and coffee
Meat and fish
Free-from (i.e gluten)
Store cupboard items (i.e biscuits, pasta or cereals)
Fruit and vegetables
How do you research these food or drinks products?
On the brand's website
On the supermarket's website
By googling the product
On the pack in store
I don't research products
I choose by price
Would you like to be emailed about personalised content on Provenance?
Yes - about brands
Yes - about stories
Yes - about products
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