Vacation Rentals (Digital marketing)
A a postgraduate student in Hospitality Management in France, I am conducting a survey report on digital marketing related to Vacation Rentals.
Could you please be so kind to help me by answering few questions? It will only take 5 minutes of your time!
Thank you so much in advance!
Why did you decide to rent out your property?
For example: extra money, empty property, love for hosting etc.
Which one of these groups are you a part of?
HomeAway (incl. VRBO, Homelidays, VacationRentals)
TripAdvisor (incl. FlipKey, HolidayLettings, HouseTrip, Niumba)
Other (Kayak, Trivago, Gîtes de France)
How did you find out about it?
Social Media (Facebook, Twitter, YouTube etc)
Friends, family, colleagues
Press (newspaper, magazine articles)
Other (personal experience as a guest, comments and reviews online)
In your opinion, what is the main advantage of this brand?
And the main disadvantage being...
What was the main raison for you joining this particular brand?
Is there anything you would like to change about brand's policy towards hosts?
No, I'm good
If yes, please make your suggestions
Does the fact that the group has/may have an insurance policy have impact on your decision to join it?
If your brand was to be a partner or associated with another brand from service sector, which one would you like it to be?
P.S. Service sector includes: Hotels, Restaurants and Cafes; Transport; Banking services, Insurance services, Food and beverage services, Postal services...basically any kind of services For example, AirBnB already partners with Sonos (The Home Sound System)
How important is it to you that the brand you join has a good online reputation ?
Not important at all
How old are you?
70 and older
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