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At what level can we communicate? are you?
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What audience and users do you want to reach?
New Site Goals?
Competitors or sites you like?
How Should the New Site Look and Feel?
After looking at your competitors, or the pages you like, try to gauge the 'look & feel' of the new site.
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Technical Characteristics and Requirements?
WANT AN INNOVATIVE SAYING OF:
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Describe how the site will be managed on a day-to-day basis. How often will you update and add content? Will some kind of data export be required from the site? Aside from the standard Google Analytics, do you need to gather more ongoing site data?
Will you provide new content for the site? If so, it's a good idea at this point to draw a sitemap in your summary. How many pages will there be in total? Be clear about who is on the team to produce this content, and what the approval process is. Content delivery is very often a pain point for delaying website launches, so start considering this from day one. What photos, illustrations or graphics are currently available?
PROVIDE THE INFORMATION YOU HAVE AVAILABLE ON Accommodation, Support and Maintenance
ON THE SUBJECT OF SEO OPTIMIZATION, CAN YOU TELL US SOMETHING?
DO YOU HAVE A DEADLINE FOR THE COMPLETION OF THIS PROJECT?
PLEASE include baseline budgets so agencies can better plan how you can spend your money to achieve your website goals. An agency will know that with a higher budget, they can spend more time on UX design or an entire digital marketing campaign . If the budget is lower, an agency will know what basic services are required to achieve a successful V1 of the site. Specifying a price range, even if it's vague, is the best way to summarize this, ie $1000 to $10000 excluding tax. When you've invested some time and thought about your report, you'll not only have a much clearer idea of what you want your end goal to be, but you'll also be able to submit that report to an agency, knowing that you need to receive clear cost, timelines, and intentions from them to move your project forward.
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