This study focuses on understanding how consumers search for information about products on the internet. We ask for a few minutes of your valuable time to complete this questionnaire as part of this research. Your cooperation is very important, as the findings will be used to provide guidelines to other researchers, as well as serve as input to a doctoral dissertation. All responses will be kept strictly confidential.

Thank you in advance for your kind cooperation.

Yours Sincerely,


Assoc. Prof. Dr. Müjdat Özmen - Prof. Dr. Jong Woo Kim - Res. Asst. Behçet Özkara

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    Please state your opinion about the following statements by ticking the most appropriate option below for each statement.

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    As we know, sometimes we search for products on the internet without the intention to buy anything and without any specific target in mind. We search solely for the pleasure of browsing for product information. For example, men sometimes search for the price or features of sports car even if they don’t have any intention or budget to buy it. Women sometimes browse for luxury bags or shoes even if they don’t need or want to buy a new one. We also look online for cell phones, computers, gadgets and things we like just for fun. Just for the pleasure of browsing.
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