BACKGROUNDThe Aboriginal Tourism Association of Canada (ATAC) is a not-for-profit society led by Indigenous tourism leaders with a Board of Directors made up of 13 Indigenous tourism representatives, one from each of the 13 provinces and territories. ATAC's mission is to provide leadership in the development and marketing of authentic Aboriginal tourism experiences through innovative partnerships. Part of ATAC's five-year plan is to help create and strengthen Indigenous-led tourism organizations representing each of the 13 provinces and territories.
WHAT IS INDIGENOUS TOURISM?ATAC uses the following definitions of Indigenous tourism that were developed from previous national and extensive consultation of industry, Elders and community.
> Indigenous Tourism – all tourism businesses majority owned, operated and/ or controlled by First Nations, Métis or Inuit peoples that can demonstrate a connection and responsibility to the local Indigenous community and traditional territory where the operation resides.
> Indigenous Cultural Tourism – meets the Indigenous tourism criteria and in addition, a significant portion of the experience incorporates Indigenous culture in a manner that is appropriate, respectful and true to the Indigenous culture being portrayed. The authenticity is ensured through the active involvement of Indigenous people in the development and delivery of the experience.
> Indigenous Cultural Experiences – does not meet the Indigenous tourism criteria however offers the visitor a cultural experience in a manner that is appropriate, respectful and true to the Indigenous culture being portrayed.
WHAT ARE THE VARIOUS TYPES OF TOURISM?ATAC's National research Report completed in 2015 identified seven major categories or groups of Indigenous tourism businesses which covers a very wide collection of business activities related to tourism: - Accommodations - hotels, motels, lodges, campgrounds & RV sites, cabin-teepee-wigwam rentals - Attractions - cultural or interpretive centre/sites, museums, art galleries, theatres, casinos, nature based viewing areas - Events and Conferences - cultural festivals, cultural performances, conferences, trade shows, pow-wows - Outdoors and Adventure Services - guided wildlife viewing/nature walks, guided fishing & hunting, trail rides & horseback excursions, boat/canoe/kayak tours, golf course/driving ranges - Food and Beverage - restaurants, cafes, bistros, lounges, coffee shops, catering - Transportation - taxis, limo services, air travel, boat/water taxi service, vehicle/boat rentals, bus charter services, tourism transportation logistics - Tourism Services - guided tours and retail gift stores and merchandising, artists/crafters, travel agencies, employment training
WHO SHOULD FILL OUT THIS SURVEY?This survey is for anyone related to Indigenous tourism who wishes to assist in providing input and feedback towards improving Indigenous tourism in Alberta. This includes Indigenous people in Alberta who are active in tourism or interesting in becoming active in tourism. It also includes leadership representatives of Indigenous communities who have a role in developing or supporting tourism activities in their community. This survey is also for non-Indigenous people in Alberta who are in a position to support, partner and build Indigenous tourism business in Alberta.
HOW WILL THE RESULTS OF THIS SURVEY BE USED?The results of this survey will help design and plan the next steps towards building an Indigenous tourism organization led by Indigenous tourism industry representatives to support the needs of Indigenous tourism in Alberta.