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Burnt Toast Reader Survey 2023
Help us plan for a third year of the Burnt Toast newsletter, podcast and community.
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Email
*
Your email
1. Hi! What's your name/Substack handle? (Optional!)
Your answer
2. Which Burnt Toast list are you on?
*
I have a paid subscription.
I received a gift subscription.
I have a comp subscription.
I'm on the free email list (and thinking about going paid!).
I'm on the free email list and happy to stay there.
I'm only a free subscriber to the podcast (but thinking about getting the emails!).
I'm only a free subscriber to the podcast and happy to stay there.
3. How do you identify in terms of body size?
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Super Fat or InfiniFat
Large Fat
Mid Fat
Small Fat
Just Regular Old Fat
Straight-Sized
Prefer Not To Say
Other:
4. Are you a parent?
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Yes
Step-parent
Grandparent
Other caregiver
No, but I plan to have kids
No and I plan to stay child-free
No and I haven't decided about kids
Prefer Not To Say
Other:
5. IF YOU ARE A PARENT: How old are your kids? (Check all that apply.)
Infant
Toddler
Preschool
Elementary School
Middle School
High School
Over 18
6. IF YOU ARE A PARENT: How would you describe your kids' body sizes? (Check all that apply.)
I've been told my kid is underweight.
My kid is straight-sized and has thin privilege.
My kid is big for their age, but not fat/has thin privilege.
I've been told my kid is overweight or ob*se.
Other:
7. EVERYBODY NOW: How would you describe your own relationship with diet culture?
I have deliberately and completely divested from diet culture.
I am working on divesting from diet culture, but haven't fully stepped out.
I'm still dieting, but curious about the work you do.
I'm not sure what "diet culture" is.
Other:
Clear selection
8. How did you find Burnt Toast?
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Instagram
Twitter
Facebook
Another Substack newsletter
A friend forwarded it to me.
I was already following Virginia's work.
Other:
9. How long have you been reading Burnt Toast?
*
Just started!
1-3 months
3-6 months
Under a year
One year
Two years
Since Virginia published her first book (2018)
Other:
10. How many OTHER newsletters do you read? (That are writerly, like Burnt Toast, not West Elm telling you about a sale.)
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Just Burnt Toast.
1-5
5-10
More than 10.
I have completely lost count.
Other:
11. Without overthinking it: What has been your hands down FAVORITE piece of Burnt Toast content? (Feel free to name both an essay AND a podcast episode if it's hard to pick just one!)
Your answer
12. Without overthinking it: What has been your hands down LEAST FAVORITE piece of Burnt Toast content? (Again, feel free to name more than one if needed.)
Your answer
13. What is your FAVORITE type of content on Burnt Toast?
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Reported Essays
Ask Virginia Q&A
Podcast Episodes with Expert Guests
Informal Podcast Episodes (solo eps or AMAs)
Reported Series (Jeans Science)
Friday Threads
Links & Recs
FAT TALK book updates/publishing behind-the-scenes
Other:
14. Tell us more about why that's your favorite? (Feel free to mention a specific post that resonated, or just say why you like this type of content best.)
Your answer
15. What's your LEAST FAVORITE part of Burnt Toast?
*
Reported Essays
Ask Virginia Q&A
Podcast Episodes with Expert Guests
Informal Podcast Episodes (solo eps or AMAs)
Reported Series (Jeans Science)
Friday Threads
Links & Recs
FAT TALK book updates/publishing behind-the-scenes
Other:
16. Tell us more about why that's your least favorite? (Feel free to mention a specific post you hated, or just explain why this content leaves you cold.)
Your answer
17. Here's a list of the various topics Virginia writes and talks about often. Which are your FAVORITES? (Check all that apply.)
Debunking diet culture claims
Untangling weight and health
Intuitive Eating
Intuitive movement/untangling diet culture and fitness
Division of Responsibility
Understanding anti-fat bias
Medical anti-fat bias
Clothes Shopping and anti-fat bias
Thin Privilege and Thin Allyship
Parenting kids in diet culture
Feeding families
The Mental Load (especially related to meal planning and family feeding dynamics)
Abortion Rights
Politics (such as the Burnt Toast Giving Circle effort to raise money for a blue majority in Arizona)
Diet Culture on Instagram
Cultural criticism
Navigating anti-fatness and diet culture with extended family
Perfectionism, diet culture in other iterations
Personal essays
Gardening
Other:
18. Here's a list of the various topics Virginia writes and talks about often. Which are your LEAST FAVORITES? (Check all that apply.)
*
Debunking diet culture claims
Untangling weight and health
Intuitive Eating
Intuitive movement/untangling diet culture and fitness
Understanding anti-fat bias
Medical anti-fat bias
Clothes Shopping and anti-fat bias
Thin Privilege and Thin Allyship
Parenting in diet culture
Feeding families
The Mental Load (especially related to meal planning and family feeding dynamics)
Abortion Rights
Politics (such as the Burnt Toast Giving Circle effort to raise money for a blue majority in Arizona)
Diet Culture on Instagram
Cultural criticism
Navigating fatphobia and diet culture with extended family
Perfectionism, diet culture in other iterations
Personal essays
Gardening
Other:
Required
19. Tell us a little more about the topics you love MOST or LEAST? (Again, feel free to reference specific posts or just explain why this content is or is not useful to you.)
Your answer
20. What are you hoping to see MORE of on Burnt Toast in the next year? (Check all that apply.)
More cultural criticism
More weight/health science reporting
More parenting through diet culture
More size-inclusive fashion
More personal essays
More politics
More random/wildcard stuff that isn't too serious
More Corinne!
More about the book publication process/writing life in general
I like Burnt Toast just the way it is!
Other:
21. What are you hoping to see LESS of on Burnt Toast in the next year? (Check all that apply.)
Less cultural criticism
Less weight/health science reporting
Less parenting
Less size-inclusive fashion
Fewer personal essays
Less politics
Less randomness (enough about your houseplants, Virginia!)
Less about the book publication process/writing life in general
I don't want less of anything!
I'm NOT interested in reading other writers on Burnt Toast.
Other:
22. Would you be interested in audio versions of each essay and Ask Virginia column (where Virginia reads to you)?
Yes! I prefer listening to reading.
No! I prefer reading to listening.
Maybe? Might be cool to try it out?
Other:
Clear selection
23. We send out three Burnt Toast emails per week. You can always adjust how many you get in your subscription settings, but assuming you're on the standard format, is this...
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The right amount of weekly emails.
Too many emails per week.
Too few emails per week.
Other:
24. In terms of each individual newsletter, you wish they were:
Shorter
Longer
Some short, some long
I like the current mix of lengths.
Clear selection
25. When you read Burnt Toast, it's typically:
*
The day I receive it.
The week I receive it.
I read them whenever I have time, sometimes later, but I usually catch up.
I read them randomly and skip a lot.
I'm not really reading it.
Other:
26. When you listen to the Burnt Toast Podcast, it's typically:
*
The day an episode drops.
The week an episode drops.
I listen whenever I have time, sometimes later, but I usually catch up.
I listen randomly and skip a lot.
I'm not listening to the podcast (but I do read the transcripts).
I'm not listening to the podcast or reading the transcripts.
Other:
27. How do you consume the Burnt Toast Podcast?
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I listen to the audio right in my email.
I listen to the audio in the Substack app.
I listen to the audio on my podcast player (Apple Podcast, Spotify, etc).
I listen to the audio AND read the transcript.
I only read the transcripts.
I don't listen to the podcast OR read the transcripts.
Other:
28. Which podcast episode format do you like BEST?
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Virginia interviews a guest
Indulgence Gospel (Virginia and Corinne chat and answer your questions)
Virginia solo episodes (which we haven't done in awhile!)
Community episodes (where we ask you all to send voice memos to help us discuss a theme)
I don't listen to the podcast or read the transcripts.
Other:
29. Which podcast episode format do you like LEAST?
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Virginia interviews a guest
Indulgence Gospel (Virginia and Corinne chat and answer your questions)
Virginia solo episodes
Community episodes
I don't listen to the podcast or read the transcripts.
Other:
30. We're not CURRENTLY doing these formats but we could. Would you be interested in...
Narrative episodes (think Serial or This American Life)
Conversation formats with more research/prep/structure (think Maintenance Phase or You're Wrong About)
Episodes with multiple guests
Episodes with shorter guest interviews plus other formats.
Other:
31. Who would you LOVE to hear as a guest on the Burnt Toast Podcast?
Your answer
32. One shift in the past year has been Substack's introduction of the mid-post paywall. We've put them in different spots. Which either made you convert or would make you likely to convert (if the paywalled content was intriguing enough)?
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Paywall right up top (with only a short intro for free).
Paywall halfway through.
Main essay free, a second shorter section paywalled.
I really hate when you drop the paywalls.
Other:
33. Substack recently added "NOTES" and yes, this is basically their Twitter. Are you using it?
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Yes, I love it.
Yes, but I'm not sold on it.
No, I don't want another social media platform to keep up with.
I have no idea what Notes is.
Other:
34. In addition to reading Burnt Toast, do you follow Virginia on any of the following platforms? (She's @v_solesmith on all of them.)
Instagram
Twitter
TikTok
None of the above
35. Which came first (in terms of your interactions with Burnt Toast)...
*
I read the newsletter first, then got into the podcast.
I listened to the podcast first, then started to read the newsletter.
I only read the newsletter (don't listen to the podcast in a podcast player).
I only listen to the podcast (do not receive or do not read the emails).
Other:
36. When you skip a newsletter (written or audio) it's usually because...
I never skip!
Inbox overwhelm!
I wasn't in the mood.
I can't keep up with how frequently they come in.
They are too long.
I didn't receive it! (And this is an ongoing issue for me.)
Other:
Clear selection
37. FREE LIST FOLKS: Which statement describes why you aren't a paying subscriber?
I just got here and am still deciding if I want to support Burnt Toast financially.
I can't afford it (but would consume all the paywalled content/participate in the Burnt Toast community features if it was all free).
I'm curious, but don't really get why it's worth it.
I don't want more emails/content.
The extras don't seem worth $5 per month to me.
I don't want to pay money for any newsletter.
Other:
Clear selection
38. FREE LIST FOLKS: Is there a particular paid-only perk that might get you to convert?
Merch (Indulgence Gospel t-shirts and what not).
Extra essays behind the paywall.
Extra podcast episodes behind the paywall.
I don't need an extra perk, just waiting for the next sale.
Recommendations
Virtual hang-outs with Virginia and Corinne
A well-placed paywall on something I really want to read might get me.
Nope, I'm just good staying on the free list.
Other:
Clear selection
39. PAID SUBSCRIBERS ONLY: What inspired you to become a paying subscriber? (Pick whichever reason motivated you MOST.)
I subscribed during a sale.
I converted because of a well-placed paywall.
I like the mix of paid subscriber perks.
I wanted to be a part of the Burnt Toast Community.
I like to support writers and other creators I love.
I was inspired by a particular piece Virginia wrote or a particular podcast episode.
Other:
Clear selection
40. PAID SUBSCRIBERS ONLY: Which paid subscriber perk do you like the BEST?
Commenting privileges
Friday Thread
Full access to Ask Virginia columns and other paywalled content
Monthly bonus episodes of the Burnt Toast Podcast
Signed copy of Virginia's book (available for Founding Members only)
Other:
Clear selection
41. PAID SUBSCRIBERS ONLY: Which perk do you like the LEAST (or don't use/don't care about)?
Commenting privileges
Friday Thread
Full access to Ask Virginia and other paywalled content
Monthly bonus episodes of the Burnt Toast Podcast
Signed copy of Virginia's book (available for Founding Members only)
Clear selection
42. PAID SUBSCRIBERS ONLY: Do you feel like your Burnt Toast subscription is worth it?
Hell yes!
Only because I got it on sale/during a time when Virginia offered another perk (like the book giveaway).
It should be cheaper, full stop.
Still deciding.
Other:
Clear selection
43. OK, now some demographic stuff. How do you racially identify?
*
White
Black
Asian
Latinx
Native American or Indigenous
Biracial or multi-racial
Prefer Not To Say
Other:
44. How old are you?
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Under 13
13-18
18-25
25-35
36-45
46-55
56-65
66-75
76-85
85 and above
Prefer not to say.
Other:
45. What is your gender?
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Cis Woman
Cis Man
Trans Woman
Trans Man
Non-Binary
Prefer not to say
Other:
46. What is your sexual identity?
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Lesbian
Gay
Bisexual
Queer
Straight
Asexual
Prefer Not To Say
Other:
47. What's your relationship status?
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Single/non-partnered
Partnered
Poly
Married
Divorced
Prefer Not To Say
Other:
48. If you live in the USA, where are you located?
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NYC metro area (including Hudson Valley)
East Coast (non-NYC)
Midwest
South
Southwest
Pacific Northwest/Mountain West
West Coast
Hawaii or Alaska
Prefer not to say
Other:
49. If you're not in the US, shout out your country!
Your answer
50. We'd love to know more about what the Burnt Toast community means to you. What makes you open or not open an email? What makes you forward it to someone else? What keeps you showing up? (Whatever it is, thank you for being here!)
Your answer
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