Logo Design Questionnaire
Tell me about your logo design needs in the form below. The more information you give, the better foundation it will build for a great design!
Company Name: *
Your answer
Contact Person *
Your answer
Email *
Your answer
Phone
Your answer
Fax
Your answer
Website Address
Your answer
Company Address
Your answer
GETTING STARTED
What is your intended target completion date for the logo?
Are there any outside considerations that may affect the schedule? Web launch, events, holidays, annual report, etc...
Your answer
Who are the decision makers on this project? What staff will be involved? What are their roles?
(Partner, board members, manager, digital marketing coordinator, etc.)
Your answer
CURRENT LOGO
If Applicable
Please attach all relevant sample materials using the dropbox link below. (No answer is required for this question.)
Your answer
Do you feel your current logo promotes a favorable image of your business and brand? Why or why not?
Your answer
What specific areas of your current identity do you feel are successful?
Your answer
REASONS FOR LOGO DESIGN
What are the reasons for launching/redesigning your logo?
What are the basics about your organization.
Think in terms of mission statements, services, community, etc...
Your answer
What additional information should I be aware of.
i.e. how did the company name originate, something about the founders, background info, etc...
Your answer
Where are the immediate places you will be using your brand/logo.
Website, business card, signage...
Your answer
AUDIENCE & DEMOGRAPHIC
Describe your typical consumer. Average age(s). What does he/she do for living.
Use as much detail as possible in profiling your target demographic. Profile more than one type if appropriate.
Your answer
Is there a target demographic you are trying to reach other than your current demographic.
Your answer
What are the key reasons why people choose your product or organization?
Think health, location, multiple services, moralsl, etc...
Your answer
PERCEPTION
Use a few adjectives to describe how the user should perceive the new logo.
Think health, location multiple services, moral, etc...
What values and message do you wish to promote about the company through its new logo?
Your answer
How does your company differentiate itself from surrounding competitors?
Your answer
Do you have a tagline/phrase?
Your answer
Use the Dropbox link below to attach samples of your immediate competitor's logos. What specifically do you like/dislike about them.
Your answer
Use the Dropbox link below to attach samples of any company's logos you find compelling. What specifically do you like about them?
Your answer
DESIGN CONSIDERATIONS
Do you have company colors?
Your answer
Are there any restrictions to consider for this logo?
Think in terms of symbols, shapes, fonts, colors...
Your answer
ADDITIONAL COMMENTS & IDEAS
List out any additional information you would like to provide below.
This can be ideas, questions, or anything on your mind.
Your answer
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