The focus Collective Brief 2019 BRAND IMPACT & THE PURPOSE FLEX
Hosted by The SOJC’s first cohort of our Master’s in Advertising & Brand Responsibility (MABR)*
Date Saturday, February 23, 2019 Time 10 a.m. – 3 p.m.
Place 72andSunny Auditorium 12101 W. Bluff Creek Dr. Playa Vista, California 90094
Why Our goals for the day: --good questions --lively discussion --shared vision of what the profession can be --thriving community
Participants Agency and client-side folks, students, interested parties, friends, and fans
Speakers & Thought Leaders (DRAFT updated til event) Glenn Cole, 72andSunny Steve O'Leary, Visionary + Vice Chairman of The Shipyard Kim Sheehan, PhD UO MABR Program Director From Purpose to Impact Kirk Souder & Sebastian Buck, ENSO founders
10 Minute Talks for Inspiration Natalie Kim of We-Are-Next.com on Having Impact throughout Your Career Tyler Kirsch of MAL for Good on Impact & Agency Tylynn Burns 72 and Sunny Keeping Diverse Talent Neethu Ramchandar Horizon Responsible Innovation & Technology Jim Moriarty of 72 and Sunny on Brand Pivots Cynthia Round Nonprofits + Brand Purpose Travis Kim & Danielle Clark UO MABR Students
Doug Zanger, Creativity Editor Adweek Edward Timke, PhD editor Advertising & Society Quarterly Duke University Deb Morrison, PhD UO Chambers Distinguished Professor of Advertising Our MABR student cohort Registration No registration fee for our first year. PLEASE RSVP IN THIS FORM. We ask you pay the parking fee of approximately $20 if you need this service. Catered lunch provided. If you'd like to become a partner and support programs like this, talk with Kim Sheehan or Deb Morrison. *MABR is a one-year professional master’s program training creative strategists to advocate for authenticity, courage, and dedication to social good for brands and brand advocates. Learn more at https://around.uoregon.edu/content/new-masters-advertising-and-brand-responsibility-first
Our cohort flies in from Eugene and will calculate ways to offset our carbon footprint. We encourage you to urge your agencies and companies to do the same when traveling.