University of Oregon Collective 2019: Brand Impact & the Purpose Flex :: An Invitation for February 23
Professors Kim Sheehan and Deborah Morrison of the University of Oregon School of Journalism and Communication (SOJC) invite you to our gathering of icons, practitioners, makers, thinkers, and brilliant students to discuss BRAND IMPACT and PURPOSE. We aim to find process, authenticity, better practices, and inspiration.

The focus Collective Brief 2019

Hosted by The SOJC’s first cohort of our Master’s in Advertising & Brand Responsibility (MABR)*

Date Saturday, February 23, 2019
Time 10 a.m. – 3 p.m.

Place 72andSunny Auditorium
12101 W. Bluff Creek Dr.
Playa Vista, California 90094

Why Our goals for the day:
--good questions
--lively discussion
--shared vision of what the profession can be
--thriving community

Participants Agency and client-side folks, students, interested parties, friends, and fans

Speakers & Thought Leaders (DRAFT updated til event)
Glenn Cole, 72andSunny
Steve O'Leary, Visionary + Vice Chairman of The Shipyard
Kim Sheehan, PhD UO MABR Program Director

From Purpose to Impact
Kirk Souder & Sebastian Buck, ENSO founders

10 Minute Talks for Inspiration
Natalie Kim of on Having Impact throughout Your Career
Tyler Kirsch of MAL for Good on Impact & Agency
Tylynn Burns 72 and Sunny Keeping Diverse Talent
Neethu Ramchandar Horizon Responsible Innovation & Technology
Jim Moriarty of 72 and Sunny on Brand Pivots
Cynthia Round Nonprofits + Brand Purpose
Travis Kim & Danielle Clark UO MABR Students

Doug Zanger, Creativity Editor Adweek
Edward Timke, PhD editor Advertising & Society Quarterly Duke University
Deb Morrison, PhD UO Chambers Distinguished Professor of Advertising
Our MABR student cohort

Registration No registration fee for our first year. PLEASE RSVP IN THIS FORM.
We ask you pay the parking fee of approximately $20 if you need this service.
Catered lunch provided.
If you'd like to become a partner and support programs like this, talk with Kim Sheehan or Deb Morrison.

*MABR is a one-year professional master’s program training creative strategists to advocate for authenticity, courage, and dedication to social good for brands and brand advocates. Learn more at

Our cohort flies in from Eugene and will calculate ways to offset our carbon footprint. We encourage you to urge your agencies and companies to do the same when traveling.

Email address *
Your name (last, first) *
Your answer
Can you join us? *
We'll have a light working lunch. Your preference: *
Will you be driving and need parking? That will be a $20 charge in the lot. *
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