HOSPITALITY MANAGEMENT B
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46)  Relationship/loyalty marketing does not include
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20)  Hotel sales directors find out information about conferences and hotel occupancy through all of the following except
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44)  Two audiences that hospitality Web sites should be designed for are
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26)  The growing number of baby boomers retiring has resulted in ____ for the leisure tourist industry.
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27)  A multinational hotel is one that
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30)  _____ when interest rates continue to increase in the hospitality industry.
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22)  Large conference hotels tend to
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17)  Corporate hotel clients pay the
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3)  Table-service dining refers to
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11)  To be successful in marketing you need to focus mainly on:
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34)  What amount is a hotel gift shop losing in a year if two employees give their friends the 25 percent employee discount on goods that sell for a total of $1,500?
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35)  The hotel coffee shop uses food and beverage requisition procedures to
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49)  Employee uniforms
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15)  Geographic segmentation:
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18)  The highest rate that can be charged for a hotel room is the
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19)  Which financial statement for a hotel shows income and expenses?
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6)  Which is an example of coordinating promotional activities?
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31)  ____ protects businesses from losses or damage claims by customers or guests.
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2)  During the ____ stage in the product life cycle, advertising is used to persuade customers to try the hospitality product.
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43)  Which of the following is not an advantage of franchising with regard to distribution systems?
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47)  Giving the hotel guest an option to add breakfast for two to his/her rate for an additional $20 is an example of a(n)
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48)  Customer hotel evaluations
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29)  _____ is the money spent to run a hotel.
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45)  ___ takes responsibility for distribution channel management at the hotel chain-wide level.
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14)  In the hospitality industry, marketing is
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12)  The management philosophy which guides an organization’s overall activities is
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23)  Complimentary hotel rooms for conferences are based upon the
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38)  When a fax arrives that requires a guest's immediate attention, a hotel employee should
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4)  ___ are the major activities of the marketing process.
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5)  The combination of related services into a single-priced product is
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25)  A conference center is a
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21)  Comparing the number of actual accounts sold in relation to the number of sales calls that are made is called
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41)  The component of the hospitality product that management has almost direct control over is:
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32)  Payment processing and accounting systems include
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36)  An important source of primary data is a(n)
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7)  The marketing mix is the blending of
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42)  Perception is ____ to the customer.
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50)  The gold standard of the hospitality industry is
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37)  _____ is an example of a primary marketing research technique.
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16)  The elements of the promotional mix for hospitality are
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10)  A major hotel brand gives a sizeable amount of money to the “Wounded Warriors’ Project.” This is an example of
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1)  A menu that remains the same from day to day with items listed and priced separately is referred to as:
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24)  All of the following are basic functions of hospitality management except
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28)  _____ covers loss or damages to buildings, equipment, machinery, furniture, and fixtures.
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39)  Many large lodging facilities are using electronic locking systems in their guest rooms which eliminates the need to track
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9)  Image is one of two important criteria for effective positioning. The other is
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13)  The purpose of marketing is to
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33)  ____ uses the history of bookings and current booking activity to forecast demand as accurately as possible.
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8)  __ is not a common way to organize marketing functions.
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40)  The employee responsible for informing the front desk about the condition and availability of guest rooms is
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