2026 Member Survey - Coaching and AI

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This survey aims to understand how NJ coaches are integrating AI into practice while honoring the ICF's AI Coaching Framework and Standards and the 2025 ICF Code of Ethics.

Note: This survey uses a few technical terms related to AI and data. New to some of these terms? A brief glossary is included on page 2 of this survey for reference. You may also consult the full ICF AI Coaching Framework glossary at coachingfederation.org (Section 1.4).

Thank you for sharing your experience and perspective so that we can continue the conversation, and so we can continue to support our members where needed!

1. Which AI‑enabled tools, if any, are you currently using in your coaching practice? (select all that apply) *

Writing Assistants (e.g., Grammarly, Docs AI)

Chatbots (e.g., ChatGPT, Gemini)

Note-taking/Transcription Tools (e.g., Otter.ai, Rev)

Scheduling/CRM Systems (with AI features)

Coaching Platforms (with built-in AI)

Assessment Tools (with AI scoring/analysis)

Other (Please specify)

Required

If you selected 'Other' above, please specify the tool(s) you use and how you use them (e.g., before, during, or after sessions).

2. In what ways do you feel AI is helping (or has the potential to help) you enhance client learning and growth? (select all that apply) *

Generating reflection questions

Organizing insights over time

Tracking goals

Expanding access to resources

I do not believe AI will help me to enhance client learning and growth

Other:

Required

If you selected 'Other' above, please specify the ways you feel AI is helping you enhance client learning and growth?

3. How, if at all, do you inform clients that you are using AI‑enabled tools in your coaching? (select all that apply) *

In coaching agreements/contract

Verbally during intake/first session

In privacy notices

Not currently disclosed/Not sure how

Other (Please specify)

Required

If you selected 'Other' for informing clients, please specify your approach.

4. When using AI‑enabled tools, what steps do you take to protect client confidentiality, data security, and privacy? (select all that apply) *

Removing client identifiers from input data (e.g., names, specific dates)

Choosing tools with strong encryption/security features

Limiting the amount/type of sensitive data I input

Using enterprise/paid accounts with stronger privacy guarantees

I rely solely on the tool's built-in privacy/terms of service

I do not take specific steps/I am unsure

Other (Please specify)

Required

If you selected 'Other' for protecting client data, please specify the steps you take.

5. Have you experienced any challenges, missteps, or ‘lessons learned’ when using AI in or around your coaching? (Select all that apply) *

Inaccurate or 'hallucinated' outputs

Bias or cultural insensitivity in outputs

Negative or hesitant client reactions

Technical issues (e.g., downtime, complicated interface)

Unintentional breach of confidentiality/data risk

I have not experienced any significant challenges/missteps

Other (Please specify)

Required

If you selected 'Other' for challenges, or if you want to elaborate on what happened, please specify the nature of the challenge.

6. What support would be most valuable from ICF New Jersey to help you use AI in an ICF‑aligned way? (select as many as apply) *

Case studies/real-world examples

Ethics-focused guidelines/best practices

Tool demonstrations/how-to sessions

Peer exchanges/discussion groups

Deeper dives into the AI Coaching Framework and Standards

Other (Please specify)

Required

If you selected 'Other' for 7/development needs, please specify.

7. Which statement best describes your current mindset about AI in coaching? (select one) *

I am not using AI and do not plan to.

I am curious but unsure where to start.

I am experimenting with a few tools.

I regularly use AI and want to deepen ethical best practices.

I am highly experienced with AI in coaching and would be open to sharing my experience with the chapter.

Other (Please specify)

If you selected 'Other' for your mindset, please specify.

8. How confident are you in understanding the ICF AI Coaching Framework and Standards? *

Not at all confident

Extremely confident

9. What concerns do you have about AI in coaching? *

Optional: Please share your ICF Credential Level (used for segmentation, not individual tracking).

None

ACC (Associate Certified Coach)

PCC (Professional Certified Coach)

MCC (Master Certified Coach)

Clear selection

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