Media Credential Request Form
Final credential application deadline is one week prior to the event.
Name *
Your answer
Media Outlet *
Your answer
Title *
Your answer
City *
Your answer
State *
Your answer
Country *
Your answer
Email *
Your answer
Phone *
Your answer
Website *
Your answer
Type of media *
Event you wish to cover *
Assignment and coverage plans *
Your answer
Name of additional staff needing credentials and their roles
Your answer
By entering my full name below, I agree to be bound by the Credential Terms and Conditions. *
Your answer
Terms and conditions of media credential
Requesting Media and approved Media acknowledge and agree to the following Terms and Conditions:
1. Eligibility; Transferability; Revocation. Each Requesting Media member who wishes to obtain a Credential must fully and accurately complete an Application. The completed Application should be emailed to kj@hearsaypr.com at least one (1) week prior to the Event. Each approved Media using a Credential represents that he/she is acting on a specific assignment for a newspaper, or for a press, news, or photographic service (freelancers must be on specific assignment and submit original proof of assignment to SON Events). Each Credential issued by SON Events authorizes only the approved Media to use certain information gathered at the Event (video, audio, photo, etc.). The Credential is non-transferable and creates no economic or other legally recognized interest in the approved Media. SON Events may, in its sole discretion and for any reason, grant, deny, or revoke Credentials, or modify these Terms and Conditions (which modification shall be effective immediately upon SON Event’s posting on this domain).
2. Event Access. In the interest of safety, SON Events limits motorcycle and press vehicle access on the course. Approved Media will have access to the start area, course, and finish area. Camera crews accompanying any approved Media will not be granted access to the Event without proper accreditation.
3. Exclusive Media Rights. SON Events owns and retains exclusive media rights (including, without limitation, rights in television broadcast, cable, audio, home video, Internet, or such other recordings, tangible expressions, webcasts, accounts or descriptions, now known or hereafter devised) to each Event. Each Credential confers on approved Media a limited, non-exclusive, and non-transferable license to lawfully acquire information at the Event such as pictures, photographs, video, audio, or by any other means so long as the information is only used for news coverage or for editorial uses in magazines, books, or articles about the Event. Any commercial use or other use of the information is strictly prohibited.
4. Media Materials. In exchange for the access granted by the Credential, SON Events shall have the right to purchase from approved Media a non-exclusive, royalty-free, perpetual, worldwide, license to use or reproduce, any published material, in any medium, including, without limitation, pictures, photographs, video, or audio taken by the approved Media in connection with the Credential or the Event (the “Media Materials“). SON Events will have the right to purchase any of the Media Materials at the best financial terms offered to third parties. For avoidance of doubt, approved Media shall not use any content described above in any commercial manner without the prior written consent of SON Events, which consent may be approved or denied in SON Event’s sole discretion.
5. Proprietary Rights. The Credential authorizes the approved Media to use Event-related trademarks in its news coverage of the Event and SON Events, provided, however, that the Media is not authorized to use any Event-related trademarks in non-news contexts or for commercial purposes, unless a separate written license is obtained from and signed by an authorized representative of SON Events. The Credential does not grant the Media rights to use any other third-party trademarks. Approved Media are responsible for obtaining all necessary licenses, consents, and releases permitting the use of any third party’s proprietary material including, without limitation, any third party’s copyrights, trademarks, rights of publicity, rights of privacy, or other proprietary or personal rights, included in any photograph taken or other material obtained with the Credential or the Event.
6. Use of Image/Likeness. Approved Media grant to SON Events, its affiliates, designees, and assignees the right and permission to photograph, film, record and/or otherwise capture in any media the name, image, voice, written statement, photograph and/or visual likeness of Media (collectively “Images“), with right to sublicense, during the activities or otherwise, without compensation, for use for any purpose in any media throughout the world in perpetuity, including but not limited to use in broadcasts, photographs, publications, podcasts, webcasts, motion pictures, brochures, CDs, DVDs, internet websites, television, and/or in any related commercial, informational, educational, advertising, or promotional materials. Approved Media acknowledges and agrees that all ownership and copyright rights in the Images shall be owned by SON Events and waives any inspection or approval rights.
7. Assumption of Risk and Release. Approved Media assumes all risk and danger incidental to the performance by the Media of his or her services; to the sport of running, as well as any risk or danger reasonably foreseeable while on or around the Event course or venues (including, without limitation, falls, dangers of collisions with vehicles, pedestrians, participants, and fixed objects; the dangers arising from surface hazards, equipment failure, and hazards that may be posed by spectators or volunteers, and weather conditions) and releases SON Events, Event sponsors, Event organizers, Event promoters, Event producers, race directors, Event staff, advertisers, volunteers, administrators, contractors, all other persons or entities involved with the Event, and each of their respective parent, subsidiary and affiliated companies, licensees, officers, directors, partners, board members, shareholders, members, supervisors, insurers, agents, employees, volunteers, and representatives (individually and collectively, the “Released Parties“), from any and all liabilities resulting from injuries or personal property loss occurring before, during, or after the Event.
8. Release and Indemnification. Approved Media agrees to indemnify, defend, and hold the Released Parties harmless from and against any and all claims, actions, damages, liabilities, costs or expenses (including reasonable attorneys’ fees and costs of suit/ arbitration) against third party claims arising out of or in connection with (a) Approved Media’s use of any information taken or obtained at the Event in connection with the Credential, including, without limitation, any claim that use of such information infringes any third party’s copyrights, trademarks, rights of publicity, rights of privacy, or other proprietary rights; (b) Approved Media’s acts or omissions, or alleged acts or omissions; and (c) Approved Media’s breach of any of the Terms and Conditions. With respect to any claim that might give rise to liability of the approved Media as an indemnitor hereunder, SON Events shall have the right to fully participate in the litigation of such claim with counsel selected by Media, and approved by SON Events, at the Media’s sole expense; and not be obligated to participate in any settlement of such claim.
9. Governing Law and Dispute Resolution. Approved Media acknowledges and agrees that any dispute or claim/s Media may have arising out of, relating to or in connection with these Terms and Conditions, the Credential, Media’s coverage of the Event, or any other aspect of Media’s relationship with SON Events: (a) shall be governed by North Dakota substantive law (without regard to its “conflict of law” rules) and (b) unless settled by direct discussions, shall be determined by binding arbitration as the sole and final remedy for all matters in dispute, administered by the American Arbitration Association (“AAA“) in accordance with applicable Arbitration Rules as interpreted and governed by the North Dakota Arbitration Code. AAA arbitrator(s) knowledgeable in the field and in commercial matters, acceptable to both the Media and SON Events, shall conduct the arbitration. Approved Media agrees that any arbitration proceeding, or any suit or other proceeding must be filed, entered into and/or take place only in Fargo, North Dakota. If any provision of these Terms and Conditions shall be deemed unlawful, void, or for any reason, unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.
10. Any approved Media who enters restricted areas, is deemed disorderly, or fails to comply with any of the Terms and Conditions, any security measures, or any direction from any Event official, may be subject to (a) immediate removal from the Event, (b) prosecution, and/or (c) revocation of Credentials for future Events.


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