How Do You Discover New Food Products?

We’re running this short survey to better understand how you discover new food products and what inspires you to try something new. Your feedback will help shape how we launch and share new Soom products in the future!

As a thank you, you’ll receive a 25% off discount code to use on your next purchase of Soom products on Amazon after completing the survey.

Your privacy: All responses are confidential and used only for this research.

Estimated time to complete: about 7-9 minutes.

Due date: Please submit your response by Friday, March 20, 2026.

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 Which of the following most inspires you to purchase a new food product or brand? Select up to your top three (3) answers. *
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When deciding whether to purchase a new food product, which of these plays the biggest role? Select up to your top three (3) answers. *
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What types of information or content inspires you to purchase a new food product for the first time? Select all that apply.

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Imagine you’re shopping in a grocery store. Which best describes how you usually shop?
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Which of the following have led you to purchase a new food product in-store? Select all that apply.

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When shopping in-store at a grocery store, do you usually notice or engage with food demos or samples? *
After trying a food product through an in-store demo or sample at a grocery store, how likely are you to purchase the product? *
Which of the following best describes how you typically discover and purchase new food products? *

Do you ever discover new food products through events or gatherings? Select all that apply.

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When you receive a food product in a gift bag from attending an event, what do you usually do with the product? Select all that apply.

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Have you ever purchased a food product after first trying it at an event or from an event gift bag?

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Which social platforms do you use regularly? Select all that apply. *
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Where do you usually engage with food-related content online (recipes, cooking, or grocery recommendations)? Select all that apply. *
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Which types of food or lifestyle creators/influencers do you follow or pay attention to? Select all that apply.

Which of these creator types most influences your interest in trying a new food product? Please select up to your two top answers.

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Are there any specific food or lifestyle creators you follow or engage with regularly?
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Where do you primarily follow or engage with these creators? *
What makes a creator’s food recommendation feel credible to you? Choose up to THREE (3). *
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When influencers or content creators share sponsored or paid content about food products, which best describes how you engage with it? *
When a creator talks about a food product, what best describes how it affects you? *
How do you typically feel about sponsored or paid food content shared by influencers you follow? *
Have you ever learned about a food product from online content but purchased it later somewhere else (online or in-store)? *
If you don’t usually purchase directly from creator links, why? Select all that apply. *
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Do food-related ads you see online ever influence you? Choose the option that best fits. *
Which types of food ads are most likely to catch your attention? Select all that apply. *
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When you see a food ad that interests you, where do you usually purchase the product? Select all that apply. *
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When you see a food ad on social media that links to Amazon, which of the following best describes your Amazon purchasing behavior? *
What most often pushes you from “interested” to “I’ll try it”?
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What is your age range? *
Which region of the US do you currently live in? *
Which best describes where you live? *
Which best describes your household? *
Where do you typically shop for groceries? *
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