To understand where you are, as a company, it is important to gather a baseline of information. We do this by having each stakeholder answer a set of questions about the business
1. Who are you (your business, in a nutshell)
2. What is your message? (what your business does, for whom, and why)
3. What are you doing to keep and acquire more customers to grow your business?
The questions are simple, but the answers may not be.
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