To understand where you are, as a company, it is important to gather a baseline of information. We do this by having each stakeholder answer three seemingly simple questions about the business.
     1. Who are you?

     2. What is your message?
     3. What are you doing to get business?
The questions are simple, but the answers may not be.

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Please answer all questions based on your own perspectives, without conversations with or influence from others. Your answers should represent your views or those you perceive.

The compilation of answers from all individual stakeholders will provide valuable insight into understanding the internal perceptions of your company, your market and your place in that market.  

Each team member’s perspectives are key to developing the insights needed to build your roadmap.

Answer questions thoroughly. This may take more time and thought to provide comprehensive answers as input for the program. We recommend allocating about an hour for this activity.
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