Online Hotel booking Intentions Questionnaire : Part 1
Dear Respondent,

The aim of this study is to examine the impact of consumer reviews on travel websites such as tripadvisor, goibibo, makemytrip etc. on people’s choice of booking hotels online. You are requested to give your unbiased opinion on the same. Anonymity will be assured, and the information you provide will be kept strictly confidential and used for academic purpose only.

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Imagine you are planning a holiday with your family or for business, and you intent to book a hotel online. You are requested to answer the following questions assuming the same.
1. I closely follow the suggestions of the positive comments and book the recommended hotels.
2. Those online-reviews, which emphasize positive aspects of the product or service, are especially relevant to my decision.
3. Those online-reviews, which emphasize negative aspects of the product or service, are especially relevant to my decision.
4. I pay more attentions to positive reviews.
5. I will not book from a hotel if any negative reviews about it are spotted.
6. I prefer reading online reviews that are kept short.
7. I mainly read long, detailed online reviews.
8. Summarized reviews are as valuable as detailed ones.
9. Detailed reviews will attract my attention more.
10. Detailed reviews are more valuable to me.
11. Photographs of hotel rooms in online travel reviews help me making travel decisions.
12. My travel bookings depend upon the photographs shared by travelers in reviews.
13. I believe information in online travel reviews is useful.
14. I believe information in online travel reviews is strong.
15. I believe information in online travel reviews is up- to-date.
16. I believe information in online travel reviews sufficiently completes my needs.
17. I believe online travel reviews are credible.
18. I believe online travel reviews are actual.
19. I believe online travel reviews are factual.
20. The travel review websites are trustworthy.
21. I think that the information offered on travel review websites is sincere and honest.
22. I think that the advice and recommendations given on travel review websites are made in search of mutual benefit of both the reviewer and customers.
23. I think booking hotels online is risky.
24. I think providing credit card information online is risky.
25. At the time of booking hotel online, I feel concerned that the hotel room will be as shown in photograph.
26. At the time of booking hotel online, I feel concerned if early check-in is provided by the hotel.
27. I expect to book hotel online in the near future.
28. After having read the reviews about a hotel online, I would book a room in it.
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