The American Marketing Association (AMA)
https://www.ama.org/ is an internationally recognized organization that leads an unparalleled discussion on marketing excellence. Connecting marketers with industry and the resources they need to be successful. The AMA Collegiate Case Competition is an initiative under the Capilano University Marketing Association
https://www.capuma.ca/ official collegiate chapter of the AMA.
Each year the AMA hosts an International Case Competition
https://myama.force.com/s/article/AMA-Collegiate-Case-Competition sponsored by a real organization with a real marketing problem. Students from all over North America submit their best solution for evaluation, allowing students to put their business skills to good use! Case alumni have gone on to use their final case submission as a valuable tool for their portfolio, impressing employers with their dedication and reputable industry experience. And this year's client is Amazon!
Every year there are almost 300 Collegiate Chapters competing within North America, of which the top 10 are selected as finalists and present to the sponsoring client during the American Marketing Association International Collegiate Conference (AMA ICC)! CAPUMA will send 8-10 students to the AMA ICC March 2022, Chicago March 17-19, 2022, this trip is partially student funded. Being on the case team you will be considered to be part of the CAPUMA AMA ICC travel team.
**This application is for the AMA Collegiate Case Competition. You will gain valuable experiences creating strategies, working on an industry case, networking, and meeting new friends! Those selected to compete in the AMA Case Competition will be provided with registration to Fall BADM 350 course.
ALL MAJORS ARE WELCOME!
The deadline to apply is July 13, @ 12pm
If you have any questions regarding the AMA or AMAICC, please email Capilano University Marketing Association President, Linh Ha at
khanhha@my.capilanou.ca or CAPUMA's Director of Competition. Jay Herbsen at
jasoncowl17@gmail.com