Video Needs Analysis (early) (ENG)
Please provide your name
Please provide the name of the project that needs video
According to current plans, what genre would the video piece fit best?
You can find some of our examples for the genres below:
3D product video
Industrial B2B presentation
Do you need shooting live action for the video?
Yes, I'd need low budget shooting - I don't know yet who will arrange and shoot it
Yes, I'd need shooting with quality results - I don't know yet who will arrange and shoot it
Yes, but arranging and shooting will be done by my own team and/or myself
No, we already have the video footage that can or should be used in the video
No, there won't be any live action video materials in the video
Please provide the targeted / planned length of the video (sec = seconds):
2 minutes +
What do you think: how important will this video be in the business the video will be used by?
Your answer can determine price, quality, project-complexity, production techniques, etc.
Not really important
Not important at all
How long do you plan to use this video?
Once (ie: on a 1-time event
At least for a month (ie: online/offline campaign (and for other uses)
At least for a year (ie: embedded on websites/landing pages as well)
Possibly for more years (ie: events, campaings, presentations, as a sales and marketing tool)
During this time-frame, how many viewers do you anticipate?
Video is a mass-communication tool, and for the cost-effectiveness of production and planning, it's important to know the planned estimated number of viewers.
A few (ie: a few decision makers, business partners)
A few dozens (ie: seminar, pitch, presentation)
A few hundred
A few thousand
Tens of thousands
Hundreds of thousands
Please provide the estimated budget for the video development (in USD, $)
Sharing your budget plans with us not only makes scoping much faster and more cost effective, it also helps every aspect of production (planning, production, etc).
Please provide the targeted/planned publication date of the video
Important: It's recommended to assign at least 6 weeks or more for any animation/video development (including communication and versioning/iterations, etc). Less development time can affect the quality (and even the concept) of contents, because of necessary compromises due to limited project time.
Please provide the tasks and scope of duty that you'd like us to take care of - according to current plans.
Working out concept/synopsis
Copywriting (either words of narration and/or texts to be used on-screen)
Creation of video script (this document contains a storyboard at least in written form, but ideally with pictures, and it also contains the texts that should appear on-screen or spoken
Exploring, setting, working out visual style options
Drafting and working out Graphics (characters, icons, fonts, layouts, etc)
Choosing (or composing) and editing of Music
Creation and editing of Sound Effects
Sourcing Voice Over talent for narration and arranging final recording
Post-production of the Audio Track (so narration, music, etc all sound nice)
Drafting animations and finalizing animations
Arranging shooting of live action footage: Casting/etc
Post-production (and coloring/grading) of live action footage
Editing of live action footage
Creating and editing Screencast (of mobile or monitor screen)
Providing consultancy and advices about the ideal workflow, how to optimize the workflow, etc.
Putting the video together: animation, music, narration, etc, all working together.
Final Mastering of the audio track,and finally Exporting to final format(s): Delivery
(mandatory) Communication/Project Management
Please provide any info that you think is important, useful, or we can make use of at this phase or later phases.
Examples: what assets are already available for the video (pl.: 2d graphics, 3d graphics, character-concepts, music, copy, Etc); or what skills or professionals you have access to (ie: in-house 2d or 3d designer, marketing person, copywriter, etc, and please provide his/her planned role in the project.
Please provide your email if you think we don't have it.
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