Logo & Brand Questionnaire

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Email *

Your Name *

Business Name *

ABOUT

—Paint me a picture—

1. What does your business/product do? What problem do you solve for your customers?

This is your 30-second elevator pitch.

2. Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their brand identity?

3. What about your company sets you apart from your competitors? Why should your prospects buy from/engage with you?

4. Is there a unique story behind your business or business name?

5. Share 5 adjectives or words that best describe your company.

6. Describe your ideal customer.

Think of both demographics & psychographics, i.e. the age, gender, income, tastes, views, attitudes, employment, geography, lifestyle of those you want to reach. If you have multiple audiences, rank them in terms of importance.

7. What message does your brand need to communicate?

List 1-3 messages

APPEARANCE

—Visually establish the worth of your business—

8. Please share 3 brands/logos that INSPIRE you. What do you like best about them?

9. Please share 3 brands/logos that you thought were WEAK, and what made you feel that way.

10. Using 5 adjectives or short phrases, describe your brand's desired look & feel.

Some ideas: Masculine/Feminine, Simple/Intricate, Grey/Colorful, Conservative/Extravagant, Approachable/Authoritative, Necessity/Luxury, Fun/Serious, Professional/Casual, Modern/Classic, Sporty/Elegant, Extreme/Safe

11. What colors represent your brand? What colors would you not like to see?

12. What attributes and/or emotions do you want associated with your brand?

LOGO FORMATS

—Which do you envision—

13. Which one of these logo formats do you believe would best represent your brand?

WORDMARK: Type-based logo that solely focuses on the business name. This works well when a company has a succinct & distinct name.

LETTERMARK (AKA Monogram): Type-based logo that’s comprised of a few letters, usually a company’s initials.

PICTORIAL MARK: Literal or representative imagery to symbolize your brand.

ABSTRACT MARK: Abstract shapes and symbols that convey a specific idea or attribute.

EMBLEM/ENCLOSURE: This features the name or initials of the company, usually as part of an element or shape. Can include pictorial or abstract elements.

COMBINATION MARK: Combo wordmark or lettermark and a pictorial or abstract mark. Both aspects of the brand can be separated and used for different scenarios (think favicon, social media, etc.) ***NOTE: if you select this one, please CHOOSE YOUR COMBO PREFERENCE ABOVE.***

BUDGET & TIMELINE

—Let's see what we can do—

14. How much are you looking to invest in this project? (Custom brand packages start at $3,500)

15. What’s your schedule and deadline? Take into account the various stages of the design project such as consultation, research, concept development, production, editing rounds, and delivery.

Don’t forget any additional time for implementation (in printed or digital projects) after delivery of files.

YYYY

Additional Comments:

A copy of your responses will be emailed to the address you provided.

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This form was created inside of Alera Design.