Curriculum (precise order of delivery and content may change)
Week 1: Session Kick-off, Introductions, and Overview of the 10x Growth Plan
Week 2: Developing Your Message Map, Your Elevator Pitch & Presenting Your Company to Others
Week 3: Sales Growth & Building a Sales Team
Week 4: Market Research Resources at the ASBTDC and Sales Development & Lead Generation (Offline, Online & Other)
Week 5: Digital Marketing Tips & Tricks (Learn from the Pros) (Begin Code Reviews)
Week 6: Lean Methodologies for Customer Development & Evaluating Product/Service Mix and Identifying & Managing Business Risks and Best Practices in Venture Technology & Cybersecurity
Week 7: First Draft - 10x Growth Plan Presentations & Feedback (End Code Reviews - Begin Cyber Reviews)
Week 8: Leadership, Culture & Talent Development/Retention
Week 9: Doing Business with Large Companies & Fortune 500s
Week 10: Installing Financial Disciplines (Budgeting, Cash Flow, Forecasting, Key Metrics, etc.); and Preparing Your Company for Exit
Week 11: Approaches to Work Transformation and Building Repeatable Processes
Week 12: Raising Growth Capital: Debt, Equity, Non-dilutive & Forming a Board of Directors/Advisors and Having a Strong Support Team
Week 13: Speed Dating Workshop - Presenting to Investors, Bankers, & Customers (Elevator Pitches)
Week 14: LAUNCH - Graduation & Celebration