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Functional beverage study - Interest form
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A market research agency is looking to conduct an online focus group to gather feedback from people who enjoy functional beverages (e.g. hydration, protein, energy). Participants will respond to prompts in an online forum, which will take approximately 4 hours of their time over the course of a week. They will be paid $300 for their time. Are you interested in participating?
Yes
No
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What is your name? (First name and last initial is fine)
Your answer
Age?
Your answer
Where are you located? (City, state)
Your answer
Ethnicity?
White/Caucasian
Black/African-American
Hispanic/Latino
Asian/Pacific Islander
Other
Prefer not to say
Clear selection
Gender
Male
Female
Other
Prefer not to say
Clear selection
Occupation?
Your answer
What is the highest level of education you've completed?
Did not graduate high school
High school graduate
University/college degree
Graduate degree
Clear selection
What is your approximate total annual household income?
Less than $29,999 per year
$30,000 - $49,999 per year
$50,000 - $64,999 per year
$65,000 - $74,999 per year
$75,000 - $99,999 per year
$100,000 - $249,999 per year
$250,000 +
Clear selection
Do you work in any of the following industries?
Market research
Advertising
Marketing
Journalism
Public relations
Alcohol industry
None of the above
How closely do you follow trends/happenings/new things in food and drink?
Very closely
Fairly closely
Not at all
Clear selection
On a scale of 1-10, how much of a "foodie" are you? As in, you are really interested in food and drinks, trying new and interesting foods and drinks, keeping up with new products, etc?
Not a foodie
1
2
3
4
5
6
7
8
9
10
Super foodie
Clear selection
Which best describes you?
I do not prioritize living a healthy lifestyle.
I sometimes try to make healthier choices regarding food and exercise, but it's not a big priority.
I live a moderately health lifestyle, trying to eat healthy and exercise when possible (though I still have cravings and off-days)..
I am very health-conscious; I exercise regularly and go to great lengths to eat/drink healthy.
Briefly, what are some of the ways you try to stay healthy?
Your answer
If you regularly consume protein beverages, what are the brands and specific products you consume?
Your answer
If you regularly consume hydration beverages (or beverages with an enhanced hydration element), what are the brands and specific products you consume?
Your answer
If you regularly consume energy beverages (or beverages with energy-enhancing ingredients), what are the brands and specific products you consume? This could be traditional caffeine-based energy beverages or less traditional offerings e.g. with energy-enhancing ingredients such as maca root or nootropics.
Your answer
Of the brands/products you listed above (either energy, protein, or hydration), what is your favorite/the one you drink the most? How often and in what occasions do you consume it?
Your answer
Even if you don't consume them regularly, are there any new/interesting beverages from the above categories (protein, hydration, energy) that you've tried recently?
Your answer
When it comes to trying new brands, flavors, and launches of new beverages, which of the following best describes you?
I tend to be one of the first to try something new vs. my friends and family
About the same as friends and family
I tend to be behind friends and family - they're the ones introducing me to new things
Clear selection
Do you have a laptop, computer, or tablet with a webcam, and a stable wifi connection?
Yes
No
Clear selection
Imagine you could have a day off and do anything you like - things that make you really excited and happy! Pretend money is no object, and Covid doesn't exist. Tell us what would be involved in your "perfect day" from the moment you get up to the moment you go to sleep. Be detailed if possible!
Your answer
What is your phone number? (You can choose not to provide it, but then PLEASE make sure to check your email including spam folder so we can get in touch with you if you qualify.)
Your answer
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