Friday, April 15th, 2016 | 11AM-12PMvia GoToMeeting (login/call-in information will be sent to your email from Alexandra Shinert email@example.com)
This event is open to everyone, please extend this event to non-grant staff at your institution! Please RSVP below if you are interested in participating in the webinar.
Winners of two Department of Labor TAACCCT Grant Awards and several other large scale grant funded awards, the Center for Economic and Workforce Development (CEWD) at Kingsborough Community College (KBCC) utilizes innovative marketing methods including data research and strategic outreach to successfully target candidates for their training programs and initiatives.
In 2014, CEWD's marketing team was awarded CEANY's James C. Hall Jr.'s marketing award for work on our TAACCCT Round 1 grant, CUNY CareerPATH in which KBCC led a consortium of 6 community and 2 comprehensive colleges, delivering a centralized marketing strategy for 13 occupational training programs across 5 industry sectors within the 5 boroughs.
These best practices have since been applied on the most recent TAACCCT grant, the Northeast Resiliency Consortium as well as all other grant funded training programs awarded to the department.
By developing innovative, customized campaigns, CEWD has been able to connect with multiple different constituent and participant groups through various communication platforms, including traditional print, web outreach, social media, and direct marketing.
This webinar will share the processes applied to CEWD's marketing and outreach and how others can adapt these marketing strategies and provide a better return on their investments.