What would you say is the distinctive factor of your brand?
e.g.: Excellent human service, track record, assortment, free shipping, ecofriendly, etc.
Your answer
Who your brand is focussed to? What are their particularities?
e.g.: Retail customers / Distributors / Large retailers. There is a trend towards entrepreneurship, franchises are booming and it is becoming a priority to show the human side of the brand (work team, social work).
Your answer
What does your brand offers that others don't?
e.g.: Immediate delivery, lifetime warranty, 24h live chat, etc.