Care Sector Marketing Health Check

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Find out how your care home’s marketing measures up in under 3 minutes.

Email *

Full Name *

Website Quality *

2 - Fully mobile-friendly, modern, and easy to navigate

1 - Mostly up-to-date, but could use improvements

0 - Outdated or hard to use

Google Presence *

2 - We rank high for relevant local search terms

1 - We appear but not on page one for many keywords

0 - We rarely appear for relevant searches

Social Media

2 - Consistent, engaging posts with good follower interaction

1 - Occasional posts, limited engagement

0 - Rarely updated or low interaction

Clear selection

Storytelling

2 - We regularly share resident stories, staff highlights, and activities

1 - We share some stories but not consistently

0 - We rarely showcase our people or values

Clear selection

Visual Content

2 - We use professional photography and/or video

1 - We use some professional visuals, some in-house content

0 - We rely mostly on phone photos or stock images

Clear selection

Enquiry Response Time

2 - Same day

1 - Within 48 hours

0 - More than 2 days

Clear selection

Marketing Measurement

2 - We track all enquiry sources & conversion rates

1 - We track some marketing data

0 - We don’t track marketing performance

Clear selection

Staff Attraction

2 - Clear recruitment brand; attract strong applicants

1 - Sometimes struggle to fill roles

0 - Recruitment is an ongoing challenge

Clear selection

Recruitment Channels

2 - Multiple channels (video, social, job boards, referrals)

1 - Some channels but not consistent

0 - Mostly rely on one method

Clear selection

Local Relationships

2 - Strong connections with local groups, schools, organisations

1 - Some relationships but could improve

0 - Limited or no local engagement

Clear selection

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This form was created inside of Five on a Bike.