Expert Talks - July 23rd - MIP Focus Group
Join our Expert Talks on July 23rd - from 3:00 to 4:30 pm CET, as part of the Tech4Eva Focus Group on the topic of Menopause, Incontinence and Period Health.


Event Agenda

3h00pm CET
Tim Browne, Head of Research EU, Planning Shop International, HealthCare Market Research

The Heuristics of Choice - How using behavioural science in PMR (Primary Market Research) can give you an unfair advantage in building a successful brand



3h40pm CET
Sarah Baldwin, Co-Founder and Communications Director, Shine communications

Storytelling: why it matters and how to do it - Outlining the customer journey and defining the call to action to deliver purpose-driven storytelling
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