HKFG SS25 | MENSWEAR & WOMENSWEAR Designer Open Call Application 
Debuted in 2013, formerly known as Fashion Guerilla, HKFG is an international program organised by Fashion Farm Foundation (FFF).

"HKFG SS25" will have different fashion showcases and exhibitions in Paris and Shanghai accordingly. 7 - 10 Participating designers will be invited to join the official fashion week calendar; and showroom/ trade show. Through showcases in Paris, Shanghai and Hong Kong, FFF aims to bring together fashion designers, industry stakeholders, fashion media, buyers, and professionals from different regions.

Requirements:
- Qualified applicants must register their business with the Business Registration Office in Hong Kong and successfully show a valid Business Registration Certificate in Hong Kong.
- A Hong Kong bank account for receiving sponsorship (Preferably a Hong Kong company-held bank account)
- Both Paris Fashion Week SS25 and Shanghai Fashion Week SS25 are required to participate. (Prior to attending Paris Fashion Week physically if there is a collision between both official schedules)
Qualified applicants for HKFG SS25 Paris Men's Fashion Week activity must successfully participate in Men's Paris Fashion Week SS25 Showroom/ Tradeshow in June 2024 and provide supporting documents
- Available stocks/samples are needed for preparation & launch at the retail and e-commerce platform. (Scheduled after PFW & before SHFW, period length around 1 - 1.5 months)

Interested brands are invited to complete this online application on or before 6 June 2024 (Thur).
Shortlisted brands will be contacted and invited to attend an interview around early July 2024 (Accurate date TBC).

Project duration: May to October 2024 (Accurate date TBC)
Location: Paris, Shanghai, and Hong Kong
Deadline of application: 6 June 2024 (Thur) 11:59 pm (HK Time)

For queries, please contact us at info.fashionfarmfoundation@gmail.com 
or reach us by calling +852 2153 3357.

*The judging panel will consist of representatives from the Hong Kong fashion or related industry. Interview dates will be in early July 2024, and candidates will be notified individually.

**Applicants who are selected by other projects or programs organised by FFF will not affect the HKFG program entry limit.

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自2013年,FFF舉辦了以不同季度時尚為主題的國際大型企劃HKFG。FFF最新企劃《HKFG SS25》將於2024年末開始。為推動香港時裝業在巴黎、上海香港的發展,是次企劃FFF將帶同7 - 10個香港品牌,分別參與巴黎和上海的官方時裝展,並以不同模式展示最新一季的作品,促進各個時裝重點城市與香港時裝設計師,行業參與者和文化從業者之間的協同和交流。

申請資格:
- 合資格申請者需要於香港商業登記署辦理的商業登記,並出示有效的香港商業登記證
申請者須提供香港銀行戶口以便接收贊助款項(公司持有的銀行戶口優先)
- 設計師須親身參加2025春夏季巴黎和上海時裝週
(如果巴黎和上海兩個官方時裝週日程有衝突,需優先親身參與巴黎時裝週)
合資格申請者(HKFG SS25男裝時裝週項目)必須於2024年6月成功參與2025春夏季男裝巴黎時裝週展廳,並提供証明文件
- 因需準備及參與本地零售及網上銷售平台售賣,需要於巴黎時裝週後準備好一定庫貨/樣板,準備拍攝/上架
(上架時段預定在巴黎時裝週及上海時裝週前,為期大約一個月至一個半月)

有興趣參與的設計師品牌請準備好資料,並於6月6日(星期四)或之前填妥網上表格報名。
入圍的品牌將有專人通知於2024年7月上旬進行面試 (稍後公佈確實日期)

企劃日期:2024年5月至10月 (稍後公佈確實日期)
活動地點 : 巴黎、上海及香港
截止報名:2024年6月6日(星期晚上11時59分 (香港時間)

有關此活動之查詢,請聯絡
電郵:info.fashionfarmfoundation@gmail.com
電話:+852 2153 3357

*入選品牌將獲通知於2024年7月上旬進行面試,評審團將由香港時裝業界代表組成,確實日期將於稍後公佈。

**入選FFF其他項目或企劃的設計品牌,將不會影響此品牌於 HKFG 的入選配額。
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Instruction|指引
You are REQUIRED to provide ALL the information and materials for judges scoring. Incomplete application will NOT be accepted.

Please provide all the information and prepare a valid URL for downloading the following materials:
[**We ONLY accept digital copies, please upload the information to a FTP driver or online storage (Google Drive, Dropbox, WeTransfer or sendspace)** ]


1. Designer portrait
(300 dpi, above 3MB file size & max. 15MB file size)

2. Brand logo
(Format: Both AI AND jpg, please provide different colours/background options)

3. The photocopy of HONG KONG Business Registration License
(Format: PDF)

4. Brand portfolio
(Format: PDF)

5. FIVE iconic images of your brand
(e.g. Masterpiece, brand signature, awarded item, mood image or latest collection etc.,
Format: jpeg, 300 dpi, above 3MB file size & max. 15MB file size)

6. Concept of SS25 Collection
(e.g. Concept story, Theme, Mood boards, Sketches, Fabric list, Colour or Special features or etc., 
Format: jpeg, 300 dpi, above 3MB file size & max. 15MB file size)

7. SS25 Collection description
(English: around 300 words [in British English] AND Traditional Chinese: around 300 words. 
Format: Word file)

8. AW24 or Previous season Lookbook / Linesheet and press release
(Format: pdf)

9. FIVE AW24 or Last season lookbook photos of your brand 
(Format: jpeg, 300 dpi, above 3MB file size & max. 15MB file size)

10. [FOR MENSWEAR APPLICANT ONLY] Proof of Paris Fashion Week SS25 Menswear Showroom/ Tradeshow 
(e.g. Official materials (poster/social media post/email) from the Showroom/ Tradeshow)

11. Price Range of your collection (Retail price in HKD)
(Garments: Coat/Jacket, Top, Bottom, Dress; Accessories: Jewellery & Accessories, Bags, Shoes, Others)

12. Sales of past two seasons (B2B & B2C)
(All information will only used for judges' reference and will be treated confidentially)

13. [FOR WOMENSWEAR APPLICANT ONLY] Presentation Plan (Optional, applicant without presentation plan will be considered as not participating in presentation in Paris)
(e.g. Presentation theme/concept, Special set up, Execution Plan, Presentation flow, Suggestion on venue etc. Format: pdf)  

**Please make sure you read the instructions carefully and provide ALL the materials in the specific format as mentioned. **

If you have any problems submitting materials, please contact us promptly at info.fashionfarmfoundation@gmail.com

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您**必須**提供以下資料供評審參考,不完整的申請表將不會被接納:

請填寫所有内容及準備以下資料,並提供有效的下載網址。
[**只接受數碼複本,請將所有圖片及資料上載至FTP或網上儲存空間(Google Drive,  Dropbox, WeTransfer or sendspace)**]

1. 設計師肖像
(300 dpi,文件大小:3MB以上,15MB以下)

2. 品牌商標
(文件格式:AI 及 jpeg)

3. 香港商業登記證副本
(文件格式 :PDF)

4. 品牌簡歷作品集
(文件格式 :PDF)

5. 五張能代表品牌的照片
(如:品牌代表作或最新系列,照片格式:jpeg,300 dpi,文件大小:3MB以上,15MB以下)

6. 2025春夏系列概念
(如:主題、概念圖、草圖;照片格式:jpeg,300 dpi,文件大小:3MB以上,15MB以下)

7. 2025春夏系列概念簡介
(英文:大約300字,中文:大約300字,文件格式 :Word file)

8. 2024秋冬或往季Lookbook / Linesheet 及系列新聞稿
(文件格式 :PDF)

9. 五張2024秋冬或上季Lookbook的照片
(照片格式:jpeg,300 dpi,文件大小:3MB以上,15MB以下)

10. [只限參加男裝時裝週品牌2025春夏季男裝巴黎時裝週展廳的証明
(如:展廳官方資料(海報 / 社交媒體貼文 / 電郵)

11. 系列價格範圍 (港幣零售價)
(外套、上衣、下身、珠寶及首飾、鞋、手袋、其他)

12. 過去兩季銷售量 (企業對企業 及 企業對消費者)
(資料將絕對保密,只供評審團參考)

13. [只限參加女時裝週品牌時裝展示計劃 (未能提供時裝展示計劃將視為不參與巴黎時裝周時裝展示)
(可包括:時裝展示概念、展示的特別裝置、執行的計劃、時裝展示流程、建議場地等,文件格式 :Powerpoint/ Keynote/ PDF)


**請仔細閱讀所有指引,並提供合乎所述文件格式的所有資料。**

如對上述檔案有任何疑問,歡迎電郵至info.fashionfarmfoundation@gmail.com與我們聯繫。
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