The SAOR Consultancy | Fitness Business Beep Test
This simple test has been designed to put you and your business through its paces. Much like a normal 'beep test' some will fall off early but stick with this test to help increase your businesses 'fitness' or success levels. In total this will take no more than 5 minutes to answer this 20 QUESTION TEST. BUT it will provide you an immense sense of clarity and give you a chance to move your business forward based on some simple lines of questioning.
You're on the path to Freedom...
A genuine moment for you to pause and take stock of what is currently happening in your business.
How would you rate the overall 'fitness' or success of your business?
Not taking off as planned
Going great now just fine tuning!
Please pick one of the below which best suits your business, we are/I am a...
Crossfit Gym/S&C Facility
Big box gym
Online coaching service
Mental Health Based Business
Other Allied Health Professional
How many hours per week do you dedicate to 'Working on the business' (Business growth/development)?
Less than 1 Hour
1 - 5 Hours per week
5- 10 Hours per week
10+ Hours per week
Don't really spend any dedicated time here
What has been the biggest thing in your opinion that has stopped you from progressing your business?
Effort put into it
Don't know where to start to get new members - Need more education on this space
I'm busy doing all the other things in the business
What type of prospecting system do you now use for your business?
Pen and paper (Take notes)
Excel spreadsheet or google sheets
Dedicated CRM system
We don't really capture non client/non member data only once they become members
How many members or clients do you have now (active and paying)?
Which areas do you seek the most guidance? (Please select two most prominent only)
Where do I even begin? ( I am at the overwhelmed stage!)
Strategy & Direction (I get distracted and taken off course too easy and so meander)
Sales & Marketing (Getting more leads, more sales and thus more revenue)
Business Operations (Ensuring the business runs without me in it!)
Business Leadership (getting more from my team)
Stress Reduction and Time Management (I'm acting like a 'busy fool' sometimes)
Systems Creation and Roll out (Currently, systems are in my head not on paper or digital)
Focus and Fulfilment (I simply want to feel better about doing all of this!)
Member Acquisition/Retention (The act of getting and keeping members)
Explain your business goals in a short paragraph. Be specific, be clear and be real!
How much COULD your business turnover per annum if you hit your business goals?
What timeframe do you have in mind for hitting your business goal above?
6 Months-12 Months
1 -2 Years
How often do you delight your clients?
They literally ALL LOVE ME!
Where do the majority of your members/clients or member enquiries come from? (What lead source)
Word of Mouth
Social Media Marketing
Walk in or phone in
Outreach - Eg. Attending an event
Friends & Family
How busy are you now in relation to what your perceived capacity is? Is your member base/client base nearly full or barely started?
Not yet opened our doors to clients
At full capacity, now looking at new ways to use space.
SALES & SELLING
It is in this area that most businesses seem to stagger and it makes sense in this industry. People get into the fitness/health space to help people, not to sell stuff! We get it. But in order to help people you must be able to sell your product or service with an understanding of sales psychology, sales systems and a sales mindset. That's where we come in for many vendors.
The 'S' Word can be very scary for some owners but sales is simply sharing your healthy business model with more people!
When it comes to the Sales process what do you do now?
Chat to people about my prices and direct them to my website
Take them through a Needs Analysis and then approach the sales interaction
See what happens, let the prospect take the first step and initiate the conversation
Follow up dilligently to ensure that in time they become members
Direct prospects online to 'Do it themselves'
How do you deal with sales based 'objections'? (eg. Oh I just want to check it out & I'll let you know)
Avoid it and move on
Isolate the objection
Show Prospect another option or program
How many leads do you now get on a monthly basis (consistently)?
Of all your leads, how many do you close per month on average as a percentage of total leads (Close ratio)?
How many team members is your business sales team made up of?
Just me! (That's OK, there is plenty of businesses who can do that really well!)
Mainly Me ( I have other team members but they don't fully get involved in this space)
We have a dedicated sales person
We have a sales team with more than one person in it
What would you say is the reason people Join your business?
Our service offering is the best in our area
We are an affordable option for what we provide
We have the best facilities
We create a strong community feel in our business
We provide the solution to their problem
Which of these do you find the hardest to overcome from a sales objection standpoint?
Time (I don't have enough time to use it..)
Money (You're too expensive!)
Partner (I need to check with the boss..)
Competitor (But theres other places near here I want to look at)
I just want to think about it
Don't really struggle it's more finding people to talk to in the first place
Are you interested in securing your business growth with some Business Expansion Support?
Let's do this!
Still have some questions, but I like the sound of getting my business on track
Not for me at this stage
Have you ever received any business support before from an external body? (We consider ourselves Business Expansion Consultants)
No, never really thought about it
Have had a 'mentor' or similar
Have got some help from a friend in the know
Currently working with someone but not going to plan
If you could achieve your business goals listed above what would it mean for you?
I would finally feel happy!
Financially, we would be in a much better place
I could do more of what I love & take a step back by hiring someone
I would feel like all the hard graft in the beginning is finally paying me back
All of the above :)
Are you ready to try something different?
At SAOR Consultancy we only work with fitness business operators who want to strive for brilliance. Operators who know what they want and are willing to do what it takes to get it done. We work with fitness industry leaders who are coachable, hardworking and seeking growth in their business/personal life. Outside of that SAOR may not fit with you nor you with us. We know that to have great results, you must first have a great relationship. On the above, ask yourself do you have those traits mentioned and are you interested in smashing your business goals that you just listed.
For more details on what we do see
Never submit passwords through Google Forms.
This form was created inside of Membership Mindset.