Marketing, media and outreach
In 2010, the Executive Director provided the OUSA Board of Directors with a 4-year Strategic Plan. Of all the documents the Strategic Planning Committee has reviewed, this is the most comprehensive, including input from across the breadth and diversity of the OUSA community. In order not to re-invent the wheel, this questionnaire focuses on marketing, media and outreach.

If you see an area you are interested in, we would like your input to:
1) validate whether the 2010 goals remain important today
2) revise 2010 goals and introduce new ones*
3) prioritize the most important goals
4) identify volunteers with the time, passion, and/or resources to turn goals into reality

*We have updated some of the goals to reflect those that are realities today, but we have likely missed some. Please let us know in the section on revising priorities that were listed in the 2010 document.

Thank you for all you do for orienteering!
1. How would you describe your involvement in orienteering marketing, media, and outreach? (select all that apply): *
2. How long have you been involved (if applicable)?
Your answer
3. The following efforts were identified as goals among the US orienting community in 2010. Today, how important is it that OUSA… *
Not important
Somewhat important
Very important
Top Priority (select no more than 3)
Create and promote the brand “Orienteering”
Provide consistent, simple, event-focused artwork templates to save clubs the cost of developing customized artwork for events and other club information.
Generate 100,000,000 media impressions in a three-year period
Maximize environmental positioning to promote the growth of orienteering
Form at least one alliance to promote orienteering growth each year
Create a club kit to promote the growth of orienteering each year
Identify and develop marketing communication strategies and materials to target key groups.
Create (maintain? TC) an on­line store featuring Orienteering USA apparel; books, information, and Team USA gear.
Focus marketing efforts on key targets through grass roots marketing, public relations, social media, sampling and cross­promoting orienteering at large “destination” 5K and 10K races/ running festivals in their local market.
Utilize the OUSA website and YouTube to create and lunch “Orienteering TV”
Working with a third-party tour firm, investigate viability of establishing U.S. orienteering tours for the European orienteering community.
4. What OUSA priorities for marketing, media and outreach should be added to this list (or updated to reflect current realities), and at what level of importance?
Your answer
5. Are you interested in working to make any of these priorities a reality? Which ones, and how may we contact you?
Your answer
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