Debate moderated by Sid Patel, CEO of Beverage Trade Network with some of the leading wine associations heads and wine regions advocates around the world on how we can grow wine consumption. All entrants of London Wine Competition and Sommeliers Choice Awards will also get a recorded video and a summary of report on how we can do this.

Panel Includes: Wines of Chile, Wines of South Africa, Sonoma County Winegrowers, New York Wine & Grape Foundation and Wine Market Council 

In this talk, we discuss the current issues of having young wine drinkers to drink wine again, how we should make wine more approachable and how we need to position wine for the next generation.

The points of discussion:
Wine and Consumer: How we can talk to the new consumer
Wine and Culture: How we can use current culture to grow wine consumption
Wine and Trade: How trade can push wine in new way
Wine and big companies: How leading companies around the world can help
Wine and transparency: How can we story tell the sustainability and transparency
Wine and health: What can we do here

Who to attend: (Globally)
Wine Associations around the world
Wineries
Wine trade

Date: October 15, 2024
Time: 9 am PST (San Francisco Time)

Zoom link: https://us06web.zoom.us/j/83264820419

Please RSVP here to get the recorded video as well.