Campaign Ambassador Agreement
RETAILER COMMITMENT:
• All sales associates must complete a 3-module online e-learning course (1 hour commitment)
• In-store campaign assets (ex: counter cards, in-case cards, duratrans) will be utilized
• “For me, from me” will be activated on social/digital (utilize #formefromme, push self-purchase
through FMFM, use social creative, FMFM stories)
• A DPA Ambassador will be assigned as the point of contact, responsible for communicating
with DPA regarding campaign participation, incentives and updates
DPA COMMITMENT:
• Customized assets provided at low or no cost
• National advertising investment across TV, social, digital and out of home
• Free ‘self-purchase’ sales training provided (live, in-store or via webinar)
• Free licensing of “For me, from me” logo provided (creative to be approved by DPA)
Early sign-up benefits
• Exclusive previews of future DPA campaigns
• Potential opportunity for DPA media support in your area (ex: billboards, malls, street furniture)
• Customized TV commercials
• Preferred date and time for in-store training
Incentive program
• Quarterly incentives for active campaign users (ex: $150 to treat staff as you choose)
• Will be entered into a grand prize drawing for a mine trip abroad for 2
Store Name
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Number of Locations
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Number of Sales Associates Across All Stores
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Store Owner's Name
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Address
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City
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State/Zip
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Assigned DPA Ambassador Name
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Ambassador Email
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Ambassador Phone
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Any Questions?
Your answer
Once submitted, a DPA representative will contact your Ambassador to discuss next steps for training and activation.
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