Campaign Ambassador Agreement
• All sales associates must complete a 3-module online e-learning course (1 hour commitment)
• In-store campaign assets (ex: counter cards, in-case cards, duratrans) will be utilized
• “For me, from me” will be activated on social/digital (utilize #formefromme, push self-purchase
through FMFM, use social creative, FMFM stories)
• A DPA Ambassador will be assigned as the point of contact, responsible for communicating
with DPA regarding campaign participation, incentives and updates
• Customized assets provided at low or no cost
• National advertising investment across TV, social, digital and out of home
• Free ‘self-purchase’ sales training provided (live, in-store or via webinar)
• Free licensing of “For me, from me” logo provided (creative to be approved by DPA)
Early sign-up benefits
• Exclusive previews of future DPA campaigns
• Potential opportunity for DPA media support in your area (ex: billboards, malls, street furniture)
• Customized TV commercials
• Preferred date and time for in-store training
• Quarterly incentives for active campaign users (ex: $150 to treat staff as you choose)
• Will be entered into a grand prize drawing for a mine trip abroad for 2
Store Owner's Email Address
Store Owner's Phone Number
Number of Locations
Number of Sales Associates Across All Stores
Store Owner's Name
Assigned DPA Ambassador Name
How did you hear about the opportunity to become an Ambassador?
Once submitted, a DPA representative will contact your Ambassador to discuss next steps for training and activation.
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