BT Coolest Start Ups 2018
Business Today invites promising start-ups to apply for its annual Coolest Start-Ups edition where every year, we feature a handful of start-ups solving real problems.

Business Today started identifying start-ups more than a decade ago in 2007. Over the years, BT has spotted and featured companies that have gone on to become unicorns — or companies with over a billion dollars of valuation. BT featured Flipkart, when it was just starting up and was only an online book retailer. The Coolest Start-ups also picked companies such as Shopclues (another unicorn now), Oyo, Droom, and Hike among others. All of these start-ups have grown multiple times since the year they were featured.

The winners, or start-ups we feature, are chosen by a jury consisting mostly venture capitalists.

ELIGIBILITY CRITERIA

• Companies that have been incorporated on or after Jan 1, 2014 can apply.
• Companies that applied in previous years (but were not in the final BT listing) can apply again, subject to having incorporated after Jan 1, 2014.
• Subsidiaries and joint ventures are not eligible.

SUBMISSION INSTRUCTIONS:

● Please email the filled-in form to btcooleststartups@intoday.com
● Please fill in as many details as possible. The more we know, the easier it is for the jury to take a call.

Last date for submission: June 10, 2018

PLEASE FILL IN ALL DETAILS BELOW

Company /brand name: Full address: City:
1. Please provide the name of the company/brand name and where the start-up is located? *
Your answer
2. When was the company incorporated? *
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3. What is the company's core business? *
Your answer
4. Who are the Founders/Co-Founders? Please include Name, Designation, e-mail id and mobile number *
Your answer
5. What is the past experience of each co-founder? *
Your answer
6. What is the problem that your start-up is solving? *
Your answer
7. What is the market size you are operating in? Mention numbers from authentic sources, or as per your own company’s internal research. *
Your answer
8. How is the service or product differentiated vis-à-vis competitors? *
Your answer
9. Name top three competitors. *
Your answer
10. What is your revenue model? *
Your answer
11. Name at least three paying customers (if applicable) *
Your answer
12. How is the company funded? *
13. Who are the investors and how much have they invested so far? *
Your answer
14. What have you achieved so far in terms of number of customers? *
Your answer
15. How many users do you have on the website/app downloads? *
Your answer
16. Please specify your revenues and profit/loss during FY2018 *
Your answer
17. What do you plan to achieve over the next two years? *
Your answer
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