Whiskey Business 2025 Vendor Application
Friday, September 12, 2025 | THE PLAZA LIVE • 425 N BUMBY AVE. • ORLANDO

“Whiskey Business is my favorite night of the year. I’ve discovered so many new whiskeys I never would’ve tried, and the cocktails are next-level. The atmosphere is classy but fun, and getting to connect with the brands directly? That’s what makes it really stand out.”
— Andre, Winter Park, FL

At this elegant-yet-energetic evening, we celebrate the art of the pour with 75+ whiskeys, bourbons, ryes, scotches, and hand-crafted cocktails—plus complimentary beer, wine, and delicious bites from some of Orlando’s top restaurants. Whether you're a seasoned sipper or just starting to explore the world of whiskey, Whiskey Business offers something for every palate.

Now celebrating its 10th year, the event transforms The Plaza Live and its surrounding lawn into an upscale playground for spirits lovers, with live music, immersive performances, local vendors, and curated experiences that elevate the night into something unforgettable.

Attendees pay one price and sample endlessly. That means there are no barriers between you and your ideal audience. They’re here to sip, savor, and engage with your brand, your product, your vibe. And with a 21+ crowd that’s both enthusiastic and eager to discover what’s new, you’ll have their full attention.

And of course, no one does ambiance quite like Orlando Weekly. Entertainment, energy, we ensure that it's so much more than a tasting, but an experience to be enjoyed even if you're not a whiskey-drinker!

We invite you to apply as we build this year’s curated lineup of spirit brands, cocktail creators, restaurants, vendors, and sponsors for the 10th Annual Whiskey Business—coming Friday, September 12, 2025, to Orlando’s iconic Plaza Live.

👇 Apply below to be part of this one-of-a-kind evening! Limited spots available.

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Thank you for your interest! If selected, we ask that you bring your best so you can impress this crowd of food and drink enthusiasts with disposable income! You'll have the opportunity to meet locals face to face, have them sample your products and tell them about your business.

Plan to bring promotional items, swag to decorate your area, anything you can bring to make you memorable! Though the largest of its kind in Central Florida, this is still a boutique event -- small enough where you're not competing with hundreds of vendors. Still, you want to make yourself stand out!

Our goal is to provide an exciting environment for you to showcase, where attendees are easy to approach, relaxed, having a great time, and are open to your brand! Your job is to attract, engage, educate and excite!
For Food, Spirits & Beverage Sampling Partners Only: 

You are required to give-away samples to guests at no charge. There will be no selling of food or drink for consumption on-premise at the event. 

Important: Please prepare bites or samples for 1200+ guests, along with everything you will need to serve. Restaurants must bring at least one food item and may also choose to bring whiskeys, cocktails, if they choose.

If you can not provide more than 1000++ samples please do not sign up for this event. 

No beer sampling will be allowed as our sponsor has exclusivity.

You will need to provide the following: 
- Food and/or spirits / beverage samples for 1200+ attendees
- Min. of two (2) servers
- Serving utensils, gloves, plates, napkins, cups, stirers or anything you need to serve your dish or drinks
- Decorative/promotional items, signage, give-aways and flyers are encouraged to help you promote yourself
- Fire extinguisher (food partners)
- Tent, table, tablecloth* 

There is no gas-burning cooking allowed and electricity is extremely limited. We highly suggest pre-prepped foods that travel well, and a strategy for keeping them warm. If you need electricity, please bring long extension cords, and we will be in touch with you to assess your needs. 

*Please communicate with us about your needs, especially if you need electricity. Some locations will not accommodate tents. We will provide tables for some locations (indoors). Let's discuss what you have and your needs so we can accommodate you as best as we can!
Set up will be the afternoon of Friday, September 12th (details forthcoming). All set-up will need to be completed by 4:30 pm. Tear-down will follow immediately after event.

(4) FOUR staff wristbands will be given per booth at this event.  Staff wristbands are for workers only and exclude tastings and alcoholic beverages to ensure that we have enough for the paying guests. You must purchase a ticket if you are not working the event and wish to partake in the fun. We will provide you with a discount promo code.
Please choose which option is best fits you. (Prices could vary for special / larger activations.)
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VIP at this event always SELLS OUT. We have extremely limited opportunities in the VIP section, but if you are interested in elevating your brand in the VIP section and catering to our guests with the most disposable income, please indicate below. 

Sampling requirements deviate from the norm when showcasing to this smaller and more upwardly mobile demographic.
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