Please read the following information and click next to fill in your details.
perFORM Music Incubator is a music business and artistic development program launched in 2019.
We help music professionals build sustainable careers by developing both their creative and business skills.
Each perFORM cohort brings together passionate people from six key areas of the music industry — Artists, Artist Managers, Publicists, Event Producers, Sound Engineers, and Lighting Engineers.
perFORM is currently running Phase III with the support of SANARA, implemented in partnership with HEVA, SNDBX-Ubuntu, Baraza Media Lab, and GoDown Arts Centre.
Our Kilifi training sessions will be held in partnership with Beneath the Baobab's Baobab Studios, experts on the regional music scene.
This form registers you for training in Kilifi, and for future communications about perFORM activities in the music industry.
If you reside in a different county, please register on our waitlist.
COST TO PARTICIPATE
The program is free of charge.
KILIFI TIMELINE
Program period: November 2025
Program duration: 1 week
More detailed dates will be shared in the course of the registration period.
PROGRAM DELIVERY
The incubator will be delivered through a series of in-person short-term training sessions.
The curriculum will be shared with the participants selected to join the course.
ABOUT THE FACILITATORS
perFORM’s training is led by business and music industry professionals who specialize in different parts of the music business and live show production.
Experts use our curriculum’s material and real case studies from the market.